On January 26 this year, Dongfeng Motor and Volvo signed an agreement in Beijing to form the world's largest strategic alliance of international commercial vehicles, set up a new commercial vehicle company headquartered in Shiyan, and develop, manufacture and sell Dongfeng brand commercial vehicles for the world. It means that Dongfeng not only lays out an important strategic piece of career development in Shiyan, but also means that Shiyan accelerates the pace of advancement to the international commercial vehicle capital.
Driven by this good news, in the first half of this year, the automobile industry in Shiyan City showed steady growth as a whole. From January to June, the total output value of the automobile industry was 58.7 billion yuan, and 58.7% of the annual plan was realized, an increase of 24.4% year-on-year; the automobile industry accounted for The proportion of the city’s industrial economy has always remained above 70%.
This is a good start. At present, Dongfeng and Volvo are stepping up their preparations for cooperation. Shiyan is also preparing for how to do a good job of industrial upgrading and achieve rapid connection. According to industry analysts, with the joint operation of Dongfeng and Volvo's new commercial vehicle companies, the combined effect will be unprecedented.
Dongfeng has a leading role and leads the development of Shiyan automobile industry
In the past 10 years, Dongfeng has persisted in a development strategy that focuses on participating in international competition and follows the strategy of “integration and development, cooperation and competition, strengthening and expanding, and prioritizing and strengtheningâ€, and promotes the development of enterprises through strategic cooperation with multinational companies: successively with Nissan A comprehensive joint venture restructuring was carried out. In cooperation with Honda, it expanded its cooperation with Jiangsu Yueda Group and South Korea Kia to form Dongfeng Yueda Kia. At the beginning of the year, it signed a contract with Volvo to build the world's largest commercial vehicle alliance. Through the internationalization strategy, Dongfeng has undergone profound changes in its systems and mechanisms. Dongfeng has become an international automotive group controlled by investment and business management.
According to the data, Dongfeng Motor produced and sold 3 million automobiles for the first time in 2011, ranking first among the million-dollar automakers, producing 720,600 commercial vehicles, and the overall market share steadily increased. Commercial vehicle sales ranked first in the country. Dongfeng Brand Heavy Trucks further stabilized in the down market and maintained its leading position in the industry. In the next five years, the Dongfeng Independent Business Plan will invest a total of RMB 14 billion (excluding the new Volvo joint venture project) for the Shiyan-based commercial vehicle vehicle and powertrain plant. Dongfeng Commercial Vehicle Co., Ltd. will be the leader of the Shiyan automobile industry in the past, present and future, and will continue to vigorously promote the continuous development of the Shiyan automobile industry.
The vision for strategic cooperation between Dongfeng Group and Volvo Group is to become the most competitive commercial vehicle alliance in the world. The two parties will contribute their own development experience, technical advantages and strategic resources in the strategic alliance to jointly create new product advantages, institutional advantages, marketing advantages and brand advantages, enhance the value and status of their respective brands in China and international markets, and realize the commercialization of Dongfeng Commercial. The goal of internationalization of the car and consolidation of Volvo Group's leading position in the world. After the joint venture, the company will strengthen its independent research and development capabilities, accelerate the development of overseas strategic markets and accelerate the internationalization of the brand; this will inevitably boost the industrial upgrading of the Shiyan base and promote the sustainable development of the Shiyan economy.
The Shiyan automobile industry has a dominant position, and it is about ten industrial development patterns.
In addition to Dongfeng Commercial Vehicles, Shiyan currently has 21 vehicle companies with an annual production capacity of more than 1 million units. It has formed a batch of Dongfeng Industry, Dongfeng Xiaokang, Shiyan Chitian, and Sanhuan Special Automobile, etc. Powered backbone enterprises have emerged a number of well-known brands such as “Dongfeng Xiaokangâ€, “Ten Zhengâ€, “Shenhe Riverâ€, “Chitianâ€, “Shen Ying†and “Shitongâ€. Dongfeng Xiaokang Minibus has exceeded 300,000 units in sales in 2011 and has entered the top three of China's micro-vehicles; Chitian has stepped into the ranks of “the first in Hubei Province and the first three in the nation†in the dump truck modification industry; Dongfeng Industrial has formed an annual output of 10 10,000 vehicles (special vehicles, passenger cars) capacity; Sanhuan Special Gas is the second largest commercial vehicle manufacturer in the province except Dongfeng Company, and is currently accelerating the implementation of 100,000 vehicle construction projects; Condor, Shenhe, etc. The rapid growth of local special vehicle companies has driven the special vehicle industry to rise against the trend. The annual sales volume of modified vehicles (special vehicles) in the city has exceeded 100,000 units. The proportion of local auto industry in the city’s auto industry has increased year by year, basically forming a pattern where local auto industry and Dongfeng Company’s Shiyan Base are equally divided.
This new pattern has consolidated the position of the Shiyan automobile industry as a leading industry. From 2007 to 2010, it showed a rapid development trend and the production and sales volume of automobiles increased substantially. In 2000, the city’s automobile output reached 115,100 units. In 2004, it exceeded 200,000 vehicles. In 2008, it exceeded 300,000 vehicles, and in 2011 it exceeded 570,000 vehicles. Industry's share of the city's industry is basically stable at around 70%.
The ecological function of the automobile is perfect, and the comprehensive competitiveness of the industry is enhanced
The Shiyan automobile industry started at the end of the 1960s. The second automobile manufacturing plant (Dongfeng Company), one of the key projects for the construction of the national third-line project, was built in Shiyan, which opened the prelude to the development of the Shiyan automobile industry. After more than 40 years of development, the Shiyan automobile industry has now formed a full range of development trends for heavy, medium, light, micro, passenger and special vehicles. The products cover the entire commercial vehicle sector, and there are more than 500 manufacturers of automobiles and components above the scale in the city. It accounts for more than 70% of the city's large-scale enterprises, total assets of more than 100 billion yuan, and more than 170,000 employees.
First, the complete vehicle product variety is relatively complete. The entire vehicle products cover the field of commercial vehicles. The city has more than 3,000 kinds of national announcement catalog products. Second, the auto parts industry is relatively developed. Various types of automotive components are readily available in the commercial vehicle sector, and the products have been supported by a number of OEMs outside Dongfeng. The third is the further enhancement of scientific and technological innovation capabilities. Up to now, the Shiyan automobile industry has 17 high-tech enterprises, 11 provincial-level technology development centers, and 20 brand-name products above the provincial level. Among them, the “Tongda†brand muffler and purifier have won the national brand name products and the title of China Well-known Trademark. Chitian Jingang has been awarded a well-known trademark in China. Fourth, the profound culture of automobile culture. With the reputation of “National Automobile Capitalâ€, “China Automobile Industry Cluster Brand Top 50†and “China Truck Capital†and rich scientific, educational and human resources, automobile culture has become an important focal point for Shiyan City to cultivate urban culture and urban spirit. . Fifth, the auto parts sales market is active. China (Shiyan) Auto Parts City is the only auto parts city registered in China with the title “Chinaâ€. It is one of the top three price information platforms in the auto parts market in China. Its scale, settled merchants, and annual sales all rank first among similar professional markets nationwide. Its market price has become the "baton" and "wind vane" of the national auto parts market.
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