In October 2010, FAW Jiefang Company achieved sales of 22,600 units with a market share of 24%. From January to October, it sold a total of 224,000 vehicles, an increase of nearly 68% from the same period of last year.
The development of the commercial vehicle industry in 2010 was gratifying and maintained a momentum of rapid growth. In the previous October, the total sales volume of the entire industry reached 1.09 million, an increase of 49% over the same period of last year. The emancipation of Liberation’s product and marketing power has gradually increased the sales volume and share of emancipation. Liberation has continued to maintain its leading position in the heavy-duty field. The release of the main heavy-duty truck product, the J6, has been unprecedented, and its industry status and reputation have been continuously consolidated. FAW Liberation achieved such impressive results, but also benefited from the booming logistics market in 2010, which has an advantage in the field of tractors. At the same time, the emancipatory marketing system has changed from a sales-oriented goal-oriented target to a share-based goal-oriented one. This has increased the pertinence, flexibility, and timeliness of end-market support, and has ensured the realization of the strategic goal of achieving the foundation and grabbing share.
In the last two months of this year, although the upward trend of the economy tends to be flattened, due to seasonal factors, the seasonal peak demand for commercial vehicles in the second half of the year is coming. It is expected that the market demand in November will be higher than that in October, and FAW Jiefang will continue its efforts to sprint. 250,000 annual sales targets.
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