With the gradual recovery of the commercial vehicle market, some domestic commercial vehicle companies have begun to lay out the 2010 commercial vehicle market.
Yesterday, the reporter was informed at the conference of Zhengzhou Nissan high-end light truck Kai Pu Shida that Dongfeng Automobile hopes to use the high-end light card Kai Pu Shida to promote the market gap of the current domestic high-end light trucks to seize the market opportunities; at the same time, Dongfeng Motor Co., Ltd. Zhu Fushou, the company’s vice president, revealed on the site that some of the listed company’s asset management efforts are currently under way. The “Dongfeng Little Overlord†who represents the middle and low-end image is expected to withdraw from the stage of history at the end of the year.
Like many commercial vehicle companies in China, Zhengzhou Nissan, despite its relatively high-end product line compared to other brands, is also lacking a truly high-end product, as is the case with many domestic commercial vehicle companies. The newly listed Capstone is NISSIN's first high-end light truck to be listed in China. Its market price is 139,800 yuan - 152,800,000 yuan. Zhu Fushou, vice president of Dongfeng Motor Co., Ltd., believes that with the improvement of the economic environment, the demand for the commercial vehicle market will gradually pick up. In 2010, the market demand for high-end light trucks will also appear, and the high-end light truck market is expected to have about 6-10 million vehicles. Demand space. The launch of the launch of Capstone has an annual sales target of 20,000 vehicles.
According to relevant sources at the scene, besides the two models currently available on the market, from 2009 to 2010, Zhengzhou Nissan will launch the NV200. The listing of these three new vehicles will increase the sales volume of Zhengzhou Nissan. , to achieve a comprehensive expansion of marketing model. In addition, Zhu Fushou also said that the listing of Capstone will also enable the listed company and its subsidiary, Zhengzhou Nissan, to achieve maximum synergies between R&D, procurement, and production.
At present, Dongfeng Motor's A-share listed companies mainly include two major types of business, engine business and complete vehicle (non-sedan) business, of which the main vehicle production is mainly commercial vehicles. Commercial vehicles mainly include Zhengzhou Nissan and Dongfeng's own brands. Zhengzhou Nissan is one of the major commercial vehicle companies under the listed company. It mainly produces and sells pickups and light trucks. From January to October 2009, Zhengzhou Nissan light trucks increased by 21% in January-October, while the industry growth rate was 20%, which is higher than the industry growth for five consecutive years. Followed by Dongfeng own brand products, its main production of trucks, trucks based. At present, the ratio of the profit contribution ratio of the three major businesses to listed companies is approximately 1:2.5:3, Zhengzhou Nissan is now 1, Dongfeng own-brand automobile is 2.5, and the engine is currently 3.
At the conference, Zhu Fushou revealed that another major business of Dongfeng Motor's A-share listed company constitutes Dongfeng's own brand series models and is currently undergoing product adjustments. The once-popular brand "Dongfeng Xiao Bawang" will be abandoned. . According to Zhu Fushou’s introduction, the main reason for the adjustment was the extension of product lines and the need for product upgrades in recent years. After years of development, the company has now had the ability to sort out the overall brand, and will adjust to light trucks after adjustment. The general re-positioning of brand strategy is probably the three major brands, which are targeted at high-end customers, mid-range customers, and low-end or automotive customers.
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