2011 Auto Consumption Consumption Survey

The strength of the product's competitiveness is different from the product itself and the product image. It is an important factor in attracting consumers. With the intensified competition in China's auto market and the gradual maturity of the auto consumption market, auto manufacturers are more concerned with and meet the automotive market trends and consumer demand for personalization. In 2011, in order to understand the consumer's expectations for the 2011 auto market and the popular focus of the 2011 auto elements, we launched an online survey of “Car Epidemic Elements 2011”. The following are some of the relevant automotive supplies:

Headlights: oval, arc headlights and taillights will be popular

The headlights occupy a very important position in the exterior design of the vehicle. A car with a distinct family face and unique style is in fact largely exhibited by the lights. The design of early car lights was relatively simple, just to achieve the lighting function, so many car lights have adopted a conservative square or round design. However, with the advancement of automotive design and manufacturing processes, many new car models now use more up-to-date, individualized headlights.

The results of the 2011 automobile fashion survey showed that the respondents had the highest support for elliptical, arc-shaped headlights and taillights, accounting for 47.2% and 44.4%, respectively; followed by diamonds. Respondents also believe that LED headlamps and xenon lamps will be the main materials popular for headlamps; the combination of taillights will be popular in nested and horizontal arrangements.

Metallic interiors give a mature, heavy feeling and naturally enjoy the love of many consumers. The survey results showed that 22.9% of the respondents believe that the 2011 model interior will be popular with dark metal decoration. Leather upholstery with high quality and strong texture is also very popular with consumers. Whether it is light or dark, it is supported by many people.

to sum up

Through the survey we found that the rapid growth of rigid demand will dominate the auto market in 2011 will continue to boom, after 80 is the main force of consumption. The core components of engine technology, engine displacement, and transmission are still the main concerns of the respondents. Modern dynamic car design style, two-color combination of car body color get high attention. Consumers' attention to car safety is still relatively high, and female respondents are more dependent on men for reversing safety related products than men. Overall, the car trend in 2011 further reflects the practicality, safety, and personalized needs of car consumption.