Shandong Pingdu and Laixi Lighting Market Visit Record: Traditional Lighting Stores Become Consumers' Choice

After leaving Shouguang County, the Haixuan Group continued to conduct research and visits in other markets in Shandong Province, and explored the industry and exchanged information along with dealers. Where the sea election group went, it was very popular among merchants. Pingdu City Haode Trade City Pingdu City: Fan lights have signs of outbreak Pingdu City is the sixth largest county in China for meat production, the satellite city of Qingdao, and the largest county-level administrative district in Shandong Province. There are more than 30 large and small lighting stores in Pingdu City. There is no professional lighting market, and all of them are scattered street shops. In addition to selling Philips products, Pingdu City Philips lighting boss also represented Chint, Bailitong and other brands, she told reporters that Changyi City's spending power is OK, rich people have a strong brand awareness. However, lantern products, such as crystal lamps and European lamps, are not very popular, mainly because of the high floor height of local commercial houses, and are not suitable for lanterns with high lamp body, so the amount of ceiling lamps is large. At present, the fan lights in Pingdu City have signs of explosion. Lacey City: It will continue to make profits by relying on word of mouth. Lacey City is managed by Qingdao City. Lacey is a county and city that is open to the outside world as determined by the State Council. It is also one of the top 100 counties and cities in China's rural comprehensive strength. Laixi is the third largest meat producer in Shandong Province and the tenth largest county in China. Lacey does not have a professional lighting market. Most merchants do kitchen and bathroom together, and there are only a few lighting stores. Brilliant lighting is one of them. Boss Liu Ping, acting as a brand of Philips, Keming, etc., has been a lamp for 12 years and is known for his hospitality and has a good reputation in the local area. Liu Ping, general manager of Laixi brilliant lighting. After 12 years of hard work, brilliant lighting this year's business is very good, maintaining a good growth trend. By visiting Pingdu and Laixi, the reporter found that the economic strength of these prefecture-level cities and county towns in Shandong Province is very strong, and the consumption level is not low. But the concept of consumption is relatively backward, and it is a type that is rich but conservative. Of course, for the lighting market, consumers are more dependent on traditional lighting stores because they feel that they are more comfortable to spend. Shandong's traditional cultural atmosphere is relatively strong, so consumer groups like fan lights, Chinese lights, low-voltage flat lights, and shaped ceiling lamps are mostly. Of course, some consumers like small American, European and new Chinese products, but after all, this group is not the mainstream of consumption. This part of the consumer market needs manufacturers and distributors to vigorously cultivate and guide, and only then, in the future flower market, more consumers will buy it.

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