In recent years, with the continuous breakthrough of LED display technology and the maturity of products, LED displays with more high definition and more vivid colors have rapidly expanded in the market with its many advantages, and with its tenacious market adaptability, Infiltrate into the commercial and civilian sectors. In recent years, with the continuous breakthrough of LED display technology and the maturity of products, LED displays with more high definition and more vivid colors have rapidly expanded in the market with its many advantages, and with its tenacious market adaptability, Infiltrate into the commercial and civilian sectors. As for the analysis of industry development in 2016, at the beginning of 2016, the LED display industry developed relatively flat, and the trend was even a bit sluggish. However, in the second half of the year, after the industry experienced price surges, patent wars, and mergers and acquisitions, many large and medium-sized enterprises developed. With new opportunities, they have expanded into new areas, strengthened product innovation and corporate branding, and stepped out of the domestic market to build a broader overseas market. This series of efforts has promoted the transformation of the LED display industry in the second half of 2016, and the development situation is therefore And reversed. 2016 LED display industry transformation and development products and services multi-network coverage development trend thanks to the continuous improvement of LED display technology and products, the use of LED display audience and application areas continue to expand, on the one hand, the wider LED display The distribution area has undoubtedly caused great inconvenience to consumers and manufacturers in the region; on the other hand, in order to further improve the distribution system, the LED display screens are spread over a wider area of ​​use, and LED display companies in the industry, Started to strengthen the construction of sales outlets. It has always been a powerful force in the channel, and adhered to its new mode of channel marketing. The flagship store and the construction of the thousand-storey double-store construction have been comprehensively developed. At present, there are dozens of flagship stores that have been completed and under construction. Covering 23 areas, there are more than 2,000 accumulated image center experience centers, and actively build its three-kilometer service circle. Huajie has two brands, Huajie Optoelectronics and Strait Cailiang. It has established 29 operation centers in East China, South China, Central China and North China, 365 franchised stores, and Southeast Asia, Europe, America, Middle East, etc. Hundreds of agents have been established in international regions. Tianhe Optoelectronics is building a customer service network in thousands of cities. It plans to set up offices and operation centers in cities across the country to realize customer needs and face-to-face solution for customer service, and to form a sales and service integration. Point service system. At present, Trina Optoelectronics has established 17 operation centers across the country, and will cover 28 cities across the country in 2016, and each place can establish an operation center. In addition, Mingchang Optoelectronics has established offices or direct sales outlets in Beijing, Wuhan, Shandong, Xi'an, Guangxi, Zhengzhou, Chengdu, Hangzhou, etc., and improved the national sales network. The emergence of a new distribution model. With the rise of the Internet, the traditional marketing activities of enterprises relying on experience and feelings have gradually changed. Some screen companies have begun to develop online e-commerce sales methods, and more and more enterprises have begun to take business from the traditional Sales channels have expanded to network platforms. Some companies have chosen to use powerful third-party platforms such as Taobao, Jingdong, etc. A few companies such as Huajie Optoelectronics have established a network wholesale and retail system in Taobao and Tmall. Actively explore the construction of e-commerce channels, and now there are more than 300 network agents. Some companies choose to build their own online sales platforms, such as the establishment or development of mobile app applications, such as Shenzhen Liangcai to launch online discount stores, mainly to sell special tail products. Second, with the powerful giant color of the Taishan big screen project to implement an innovative distribution service model, Taishan Daping mainly by the powerful giant color headquarters, provincial brand operator Wanjia Runtai, thousand store service provider Shandong Bandung and various strategic cooperation The joint creation of partners is a new distribution model. This distribution model will be a powerful giant color headquarters, a provincial brand operator, a thousand store service providers, and the three parties will jointly connect with service users, from pre-sales plan development, business bidding, to sale. Product tracking, installation preparation, formal delivery and acceptance of the project, and after-sales maintenance and use, fully realize the localized 3km range service! Completely break the model of direct engineering bidding by manufacturers, and promote the professional profit-making of the LED display industry from the coverage. The era has been fully transferred to the era of extensive commercialization services. Every end-user can buy, afford, and use it with confidence, and truly bring users a convenient, caring and timely service experience. Throughout the development trend of LED display, due to the continuous breakthrough of the core technology of LED display such as pitch package, ultra-high definition display, LED display with high color reproduction is inevitable development trend of LED display. Display performance enhancement will directly lead to LED display penetration in all directions of the market. In the future, the application area of ​​LED display will be more extensive, and the application trends in commercial and civil fields will be unstoppable, and market channels will begin to move from the current first-tier cities. Second, the third-tier cities are sinking. In 2016, the positive layout of LED display enterprises to the channel market is a new development requirement of LED display market for LED display enterprises. With the characteristics of LED display products, the future We will have a diversified development of LED display channels. 2017 LED display development trend analysis With the arrival of 2017, the LED display industry still shows a continuous development momentum, with the increase in raw materials prices and display products, market expansion and corporate response, 2017 The LED display industry leading enterprises will present the situation of the big Evergrande, and the industry's accelerated reshuffle integration will also become the trend of the times. According to media forecasts, in addition to the triumph of the traditional display screen in 2017, many LED display segments will have greater business opportunities and achievements. At present, the small-pitch LED display industry is experiencing explosive growth and is in short supply. In the context of this, many LED display companies are beginning to seek business transformation and upgrading. Among them, Lehman shares (300162) and Lianjian Optoelectronics (300269) have carried out relatively successful explorations in the fields of sports and media. And the Liede 100 billion civilian market is starting, will continue to maintain its leading edge, expand production capacity, strengthen channel construction, and achieve high-speed growth in the small-pitch market. In addition, in 2016, some areas of LED display edge have attracted much attention, including smart cities, Internet of Things, VR/AR applications, etc. Intelligent LED display will become a major branch of industry development in 2017, promoting cooperation between all parties. A win-win situation, achieving the dual goals of product technology and application market expansion. In the LED display market segment, the outdoor media, rental market and indoor display have significant features that show amazing development potential. Led display leads the new image of outdoor media market as a prominent LED display in the outdoor media market. With the continuous breakthrough of packaging technology and spacing technology, LED display has become more and more frequent in our field of vision. Its high brightness, wide viewing angle and adjustable screen area have gradually replaced traditional advertising information with a single billboard and light box, which has become a new force for outdoor advertising media. The products show a clear trend of spreading from first-tier cities to second- and third-tier cities, and are widely used in bustling streets, stations, shopping malls, landmark buildings, and activity centers. It is worth noting that in 2016, the small-pitch market presented a hot scene, and its outdoor application trend was obvious. Taking the emerging light pole screen as an example, through the combination of lighting, Internet, video screen monitoring, information release and other system technologies, As a smart street lighting system, it has become the focus of media attention in the construction of smart cities. It is conceivable that with the construction of intelligent transportation system, we will see the light pole screen system for advertising, major emergencies, travel weather and other information. The great convenience brought to the urban residents has caused a revolution in the way of foreign media, and the market space is huge. The rental market has a huge space for improvement. With the development of the splicing and disassembly features of the LED display, it is called the LED display guerrilla team. The rental screen module is easy to disassemble and can be assembled into various styles of display, customized. The requirements are high, and often show the other effects of the stage on the stage, party and other backgrounds to present a shocking visual and auditory sense. As a powerful device for shaping the atmosphere of the current stage, the culture, entertainment and sports industries develop rapidly, and rental screens have been developed in recent years. The market developed rapidly, but the market performance was chaotic. The quality of the products was lacking. In 2016, there were too many rental screen collapse accidents, which exposed the drawbacks of the rental market. However, in general, it was affected by the development of the cultural and entertainment industry. The development of the screen market is promising, and with the popularization of small-pitch LED displays, the higher-end rental screens in the future will be able to satisfy the higher and more perfect stage atmosphere. The indoor display market continues to usher in new application areas as the main application position of the current surface-mount LED display products. The indoor LED display spacing has been developed from the early major P7 and P5. At present, P3 and P4 have become the mainstream display in the room. And the small-pitch LED display below P2.5 has risen strongly in 2016. Various ultra-high-definition LED display products below P2 have begun to appear, and its display has reached 4K effect. LED display TVs of related companies have started in the high-end market. At the same time, the major lamp manufacturers are expanding in scale. In the future, the scale of LED display will be expected. It is worth noting that with the recent construction of major semiconductor chip factories in China, the future core chip technology will be obtained. Larger upgrade, LED display spacing technology will further break through, more and more high-definition LED display is an indisputable reality, and due to the decline in price, the current commercial commercial market penetration development has begun, and in AR / VR, naked eye 3D, etc. With the combination of emerging hot technologies, the market space is huge due to the characteristics of the small-pitch LED display itself. In general, the LED display with a small pitch as the leading display market in the market will become an important embodiment of the LED display market potential. Overall, the LED display industry will remain full of opportunities and challenges in 2017. The new industrial situation, diversified products, segmentation areas and extension of the field will become a new force in the LED display industry. Conclusion: LED display industry has developed to this day, the industry's reshuffle has been going on for many years, the current LED display industry is in a stage of development and improvement, its strong is not strong, the weak industry is not weak, the industry pattern has not been fundamental Changes, industry concentration needs to be further strengthened.
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