The 2016 year that was just in the past was the first year of the “13th Five-Year Planâ€, and it was also the year of the official countdown to the countdown to a well-to-do society. In the past year, it was affected by the rise in market demand, policies and regulations, and other factors. Domestic heavy truck industry sales rose sharply. Especially in the fourth quarter, the 6×4 tractor market had a huge market pull. The heavy-duty truck market experienced a hot supply that was in short supply. Various heavy truck companies tried to seize market share and the competition was extremely fierce. Based on this, in 2017, the marketing strategies of domestic heavy truck companies, based on products, markets and users, exhibited many characteristics and changes.
Product upgrades: highlight their advantages to meet the market demand <br> <br> release of new models is the highlight of each corporate marketing, analysis, adapt to market demand lightweight, intelligent models will become the focus of research and development production and marketing, and Based on this, driving comfort is improved to meet user needs.
FAW Jiefang: This year will launch 21 models as the main vehicle to expand the market, a comprehensive tool covering tractors, dump trucks, trucks, cabs, light trucks and pure electric fields, including the new J6 pilot version as the main model this year Not only in appearance, but also in the interior fully optimized cab comfort and entertainment.
China National Heavy Duty Truck: will continue to implement the "innovation and upgrading action plan", combining its own Mann technology and intelligent products, through the in-depth study of the typical customer needs and the constant summary of the classic use case, to strengthen the high-end positioning of the Quandeka, In response to the ten key customer areas, the “Two-Five Projects†were implemented, and 50 classic models with stable design, mature technology, and high market share were welcomed by users.
Valin Xingma: In the first half of this year, the company will launch a more competitive new model, the Hanma H7, in the first half of this year. It will rely on the characteristics of safe, reliable, fuel-efficient, comfortable and light-weighted Hanma vehicles to seize market opportunities. .
summary:
It can be seen that heavy-duty truck companies will innovate and upgrade their products in 2017, and will invest more to meet the market's needs. Customers will also favor lighter vehicles that are economical, safe, reliable, and comfortable to drive.
Market strategy: comprehensive coverage, focus on capturing
Practice is the sole criterion for testing truth. This sentence also applies to the relationship between business and the market, the market adoption and elimination will determine whether the company can survive in it.
The liberation of FAW: In the domestic market, it will comprehensively strengthen customer relationship management and maintenance while maintaining the existing market share, improve the response speed through resource integration, improve logistics solutions, penetrate multiple fields, lay a solid foundation, and consolidate advantages. . In terms of regional markets, we will focus on the southwestern market, which has always been weak, and will strive to expand the two major market segments of the carriages and 6X2 trucks.
Valin Xingma: intends to use the advantages of "Hanma Power + Hanma Gearbox + Hualing Axle" diamond combination to deepen natural gas vehicles, coal trucks, dangerous chemicals vehicles, trucks, muck, special vehicles Such as market segments, so as to meet multiple channels, multiple types to seize market share.
Beiqi Foton, Shaanxi Auto Heavy Truck, and China National Heavy Duty Truck: All three companies stated in this year's marketing plan that the cultivation of overseas markets is also a major focus of corporate development.
summary:
Obviously, whether in the domestic or international market, all heavy truck companies will launch a war around users. We will wait and see how their respective "weapons" are powerful.
"Garlicin","Allicin"
"Garlicin","Allicin"
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