Jointly Deploying Foreign Invested by Local Enterprises to Deploy China's New Energy Automobile Market


A new round of subsidy policies for energy-saving and new-energy vehicles will be introduced, and foreign capital will also step up its presence in the Chinese market. Cooperation with listed companies will become a "key" to open the door to the Chinese market. In addition to the cooperation between vehicle companies, foreign capital began to extend its reach to the parts market. Wu Hui, general manager of CCID Consulting's Investment Strategy Center, said in an interview with a China Securities Journal reporter that due to some policy restrictions, joint ventures between foreign and local Chinese companies became the preferred method.

Extend to the component area

BASF (China) Co., Ltd., a professional manufacturer of engineering plastics, announced today that it is cooperating with Hingmin Steel Wheels, which specializes in automotive steel wheels. The two parties will cooperate on the cooperation of composite materials replacement projects for certain types of wheel hubs of new energy vehicles. Negotiated and signed a cooperation agreement. According to the agreement, BASF (China) recommends suitable materials to Hingmin Steel Wheels to provide them with optimized parts structure, weight, cost and performance. If the project is finally developed and put into mass production, Xingmin Steel Circle promises to use BASF's (China)'s raw materials as the only material for plastic wheels for mass production in the entire life cycle of the later mass production of this project.

The cooperation can be a win-win situation. BASF (China) has strong professional capabilities and rich experience in the application of advanced composite wheels, lightweight design and technical support, and Hingmin Steel can use this to enhance its level of technological research and development. And innovation capabilities; for BASF (China), it has opened up new space for the raw materials market in the field of new energy vehicles.

The battery is a relatively high-cost component for the assembly of a hybrid power system. Toyota took advantage of Keli Yuan to implement its expansion plan in China. On May 30th this year, Keli Yuan announced that it plans to establish a Sino-foreign joint venture with Changshu Xinzhongyuan Venture Capital Co., Ltd., Primearth EV Energy Co., Ltd., Toyota Motor (China) Investment Co., Ltd., and Toyota Tsusho Corporation. "Kelimei (China) "Automotive Power Battery Co., Ltd." mainly develops, manufactures, and sells nickel-hydrogen storage battery modules for automobiles and provides after-sales services for them. Primearth EV Energy Co., Ltd. holds 41% of its shares as the largest shareholder, and Keli Yuan holds 40% of its shares.

Kelito's acquisition of the Shonan plant in Japan supplies PEVE with negative electrode materials. The main component of the negative electrode material is rare earth hydrogen storage alloy powder. China has the advantage of rare earth resources, and the production of nickel-hydrogen storage battery cell modules in China has a cost advantage.

Foreign investment staking

Wu Hui said that due to the optimistic view of the development of China's new energy vehicle market, foreign investment has begun to be deployed a few years ago. It is understood that the 2009 version of the energy-saving and new energy vehicle subsidy policy expired at the end of last year, but the layout of foreign investment did not stop.

In July this year, Audi announced that it will jointly develop plug-in hybrid vehicles with China FAW. According to Stead, Chairman of the Audi Board of Directors, increasing the production capacity in China and deepening the expansion of the Chinese market will help improve its international status.

Daimler and BYD's BYD Daimler, a BYD joint venture company, will launch the Tengshi pure electric vehicle in November this year and is expected to be listed next year. Shenzhen BYD Daimler has reached cooperation agreements with several companies and will be the first to set up the first distributors in Shenzhen, Shanghai and Beijing. The huge group will be responsible for sales in the Beijing area.

In an interview with reporters, Wu Hui said that the expiration of the subsidy policy for new energy vehicles did not actually affect the layout of foreign-funded enterprises in China. At present, the market for new energy vehicles in China has not yet been opened. The main reason is that the operation mode and supporting facilities are still not mature and the battery technology needs to be improved. Due to demand, the current lithium battery market is surplus, but this excess is a relative surplus. As the market opens, the situation will also change.

Forward-looking foreign-funded enterprises have begun to expand “staking out”, and there are not many large-scale productions. Most of them are trial production and demonstration operation phases, because the market has lost opportunities.

As for the impact of the new round of new energy vehicle subsidy policies on foreign investment, Wu Hui said that the new subsidy policy is expected to break local protection, but it is more beneficial to local companies, and the competitiveness of foreign-funded enterprises will be weakened to some extent.



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