Jiaonan Textile Machinery Company Uses Brand Strategy to Expand Market

Textile machinery is a traditional advantageous industry in Jiaonan City. In recent years, textile machinery enterprises in Shandong Jiaonan City have paid great attention to trademark registration and implementation of brand strategy. The company’s products’ share in the domestic and international markets has increased significantly, becoming the country’s largest woolen machinery and shuttleless. Loom production base.

There are 268 textile machinery and accessories companies in Jiaonan City. The output of textile machinery accounts for a relatively large market share in the domestic industry. The textile machinery industry has become an advantageous industry and pillar industry of the city's industry. Jiaonan textile machinery enterprises further promoted the cooperation between industry, universities and research institutes, accelerated the transformation of scientific and technological achievements, optimized product structure, improved product quality, enhanced the ability of independent innovation of enterprises, and promoted the sound and rapid development of the textile machinery industry in the city and the surrounding areas.

The local textile machinery enterprises also registered international trademarks in a timely manner, with the goal of investing in the international market. Jiaonan Textile Machinery has been exported to over 10 countries and regions including Russia, Mongolia, the Middle East, and South America.

At present, the city's textile machinery registered trademark has reached more than 200 households, including one well-known trademark in China, four famous trademarks in Shandong Province, and six famous trademarks in Qingdao; it has initially formed the East, Global, Tianyi, Spark Group, etc. Leading enterprises are leading textile machinery industry clusters.