January-August sales ranking finally released Mercedes-Benz / BMW / Audi scramble

Since 2017, the domestic auto consumption market is undergoing continuous upgrading and transformation, which is directly reflected in the market performance of the three major luxury car brands represented by Mercedes-Benz, BMW and Audi. From January to August this year, the sales of BBA's three luxury brands have all been released, of which Mercedes-Benz continued to sit steadily at “Diaoyutai” with sales of 406,777 vehicles. BMW followed closely, and Audi gradually reduced its momentum with strong growth in the past three months. The gap between competitors.

Mercedes-Benz sales increased by more than 30% year-on-year

In August of this year, Mercedes-Benz sold 52,360 new cars in China, a year-on-year increase of over 24%, and it has grown for the 54th consecutive month. From January to August, the cumulative sales volume was 406,777 units, which was a year-on-year increase of over 32%, of which domestically produced models accounted for more than 70% of total sales, an increase of nearly 40% year-on-year.

BMW sales maintain double-digit growth and new "first strategy" has achieved initial success

In August of this year, BMW (BMW+MINI) sold a total of 47,385 new cars, a year-on-year increase of 12.2%. From January to August this year, BMW sold a total of 383,976 new cars in China, a year-on-year increase of 16.4%. Specific to each model, the BMW 7 Series had a cumulative sales volume of more than 17,000 units; the BMW 3 Series accumulated sales of over 97,000 units, an increase of nearly 19% year-on-year; the BMW X5 increased 16.2% year-on-year and delivered nearly 30,000 customers; the BMW X1 increased by 113.9% year-on-year. Both Mercedes-Benz and Audi have broken 50,000 in a single month, and the gap between BMW and the first Mercedes has gradually widened, and the third Audi is accelerating.

Audi regains strong popularity in March for the Chinese luxury car market

In August of this year, the Audi brand (including imports) sold 54,005 vehicles, an increase of 10.3% year-on-year. It was the third consecutive month that it dominated the Chinese luxury car market, and it also created the largest increase this year. On the bicycle side, the Audi A4L sold 10,731 new vehicles, a year-on-year increase of 39.5%; the Audi A6L sold 13,069 new vehicles, an increase of 12.0%; Audi Q5 sales reached 11,085 units, an increase of 3.7%. From January to August, the cumulative sales volume of the Audi brand was 360,025 vehicles. The gap between BMW and BMW has been significantly reduced.