In early January 2017, Fick Group announced changes in leadership personnel. Zheng Jie was appointed as the Chief Operating Officer (COO) of Fick Group China, and is fully responsible for Fick Group's business in China. At the same time, Zheng Jie will also join the Fick Group's “Group Executive Committee†(GEC). The committee is chaired by the group's chief executive and is the highest management body of the Fick Group. This appointment of FCA also made Zheng Jie the first Chinese Chinese to rank among the top management of the world-class automobile group. When talking about this appointment, Zheng Jie said: "This appointment is quite unexpected."
260% year-on-year increase
Although Zheng Jie himself said that this appointment was beyond her expectations, it seemed reasonable to outsiders. In 2016, GAC Fick completed a total sales volume of 179,872 units, including 142,216 domestically produced models, an increase of 260% year-on-year. It has become the fastest joint venture car manufacturer in China with the fastest annual production and sales growth. The appointment is the best achievement for the GAC Fick led by Zheng Jie and her best recognition of the Jeep brand's contribution to China's renaissance. The appointment of Chinese local professional managers as FCA China COO further highlights the important position of the Chinese market in the FCA strategy.
In 2008, Zheng Jie joined Chrysler China to start from the market. In 2009, under the impact of the global financial crisis, Chrysler experienced bankruptcy protection and restructuring. The marketing and communication team led by Zheng Jie set off the Chrysler brand imported cars in the mainland market with the slogan “Not all Jeep is called Jeepâ€. The strong return. In October 2010, Zheng Jie was appointed President and General Manager of Chrysler (China) Automobile Sales Co., Ltd., responsible for all marketing operations of Chrysler in mainland China.
This appointment can be said to be a very important turning point in Zheng Jie's career, and there is a small story behind it. In October 2010, after the acquisition of Chrysler by Fiat Group, CEO Marjorie came to China and listened to Chrysler's business report in China and Asia Pacific for the first time. When discussing whether the introduction of China's products was a four-speed or six-speed gearbox, her opinion disagreed with some of her colleagues at the time. She insists that the Chinese market needs a six-speed gearbox. Two or three weeks later, Zheng Jie learned that he would be appointed as the president of China. She whispered to "Why?" The other party gave her the answer: "We need to have greater development in the Chinese market, so we need people who are as good as you and understand the Chinese market."
Zheng Jie quickly entered the role and learned the Chinese market. In 2011, she led the Jeep brand to break through 20,000 years of sales. At the 2011 Dealer Conference, when she announced that the sales target for the next year would increase from 20,000 to 40,000, many people had a little drumming. In the end, Jeep ended up with a sales target of 50,000 units, an increase of 107% year-on-year. In 2014, Jeep’s sales in China exceeded 80,000 units.
2016 integration channel / promote domestic
In 2015, GAC Fiat Chrysler Automobile Sales Co., Ltd. was established and Zheng Jie served as the company's president. GAC Fiat Chrysler Automobile Co., Ltd., a lengthy name that reflects complex equity and brand relationships. GAC Fick is not only facing the channel integration of Chrysler China and GAC Fiat, but also the integration of Fiat brand and Jeep brand dealers.
In order to help dealers control costs and reduce pressure, GAC Fick adopted a new concept of modular building. In terms of dealer training, Zheng Jie also did a lot of homework. “We put more time and energy into the training and we are very careful. We spend money to train the company to settle in the dealer store and do customized training for the dealers. The training plan of each dealer is completely different.†Zheng Jie said that "the network plays a very important role in our first year of performance." At present, GAC Fick has built an operating network of more than 400 dealers, and the coverage of SUV market in four-tier and below cities has increased to 75%. . In 2018, dealer sales channels will be expanded to 500.
In the past year or more, GAC Fick has also launched three domestically produced models of Free Light, Freeman and Guide, and has a layout of 13-30 million mainstream SUVs. This rhythm of delivery is undoubtedly a huge challenge for the newly formed joint venture. In 2016, GAC Fick achieved sales of 179,872 units, of which 142,216 were domestically produced, up 260% year-on-year, making it the fastest growing joint venture brand. Among them, free light is a breakthrough in the 100,000 sales mark. This hot model is also known as the "first shot" of Jeep domestically.
Facts have proved that Zheng Jie and his team have a "sinister" vision. Zheng Jie said: "Although this goal was set at the initial stage of the listing, it is still very challenging along the way. In September and October of 2016, the output of the factory reached 100,000 units in advance, and 100,000 units were officially sold in November. Taiwan, this moment gave the GAC Fick team and all employees a very big encouragement."
2017 GAC Fick Up Year
In January 2017, Zheng Jie was appointed as the Chief Operating Officer (COO) of Fick Group China, responsible for the Fick Group's business in China. Zheng Jie said: "This appointment is quite unexpected. My first reaction is to thank you. Thanks to the real rise of China's overall economy in the world for more than a decade, I would also like to thank the Chinese auto industry for its high speed for more than a decade. Development. I remember that in 2000, the total sales volume of China's auto market was only 1 million. Last year, we stood at the highest peak of more than 22 million vehicles in the world. Without such a platform, I don't think there is any space for these professional managers in the Chinese auto industry. ."
At the end of December last year, the SUV, a professional-grade new middle-class family, was officially listed. This new middle class has been used by GAC Fick as the main target customer group at this stage. Zheng Jie said: "Guangzhou Fick is very optimistic about the opportunities created by this round of consumption upgrades in China. The consumption upgrade of new middle-class families is mainly reflected in the sense of quality and security. This kind of demand believes that Jeep can be well satisfied. The Jeep Guide is a professional SUV for new middle-class families.†In Zheng Jie’s view, 2017 is the year of GAC Fick’s launch, and GAC Fick Auto Sales will create new sales. "The big goal of GAC Fick this year is how to make more Chinese consumers like Jeep and become Jeep customers."
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