How Fastener Enterprises Leverage E-commerce to Win Development

The development of e-commerce in China for more than 10 years has become one of the most dynamic economic phenomena today. From daily necessities to production materials, from raw materials to finished products, more and more goods have moved from traditional marketing to online marketing. E-commerce is changing the mode of operation of the entire world economy, making many commodities trade from the offline to the online. As a fastener for industrial rice, of course, this is no exception. In recent years, more and more e-commerce brands have been branded.

So what is e-commerce? E-commerce relies on network technology and aims at business. It uses the original traditional sales and shopping channels to realize it through the Internet. It breaks down the tangible and invisible barriers of the country and regions, and enables the manufacturing enterprises to achieve globalization, networking, intangibility, and individuality. Integration and integration. At the "2008 New Economy Summit Forum," Baidu's chairman and CEO, Li Yanhong, pointed out that China's Internet has entered the era of marketing. In the future, all companies are using Internet marketing. He even predicted that there will be no special Internet in five years. the company.

Compared with the advantages and disadvantages of traditional business models and e-commerce, Robin Li's prediction is not a fantasy. The traditional transaction between enterprises often consumes a lot of resources and time of the enterprise, regardless of the sales and distribution or procurement must occupy the product cost. Through e-commerce transactions, buyers and sellers can complete the entire business process online, from the initial impression, to the goods than to the three, then to bargaining, signing and delivery, and finally to customer service, one step in place, a matter of course. E-commerce also enables transactions between enterprises to reduce many transactional workflows and management costs, and reduce business operating costs. With the convenience and extensibility of the network, companies can easily expand the scope of their activities. Cross-regional cross-border development is also more convenient and cost-effective.

Fasteners, as the most widely used mechanical basic parts, are also called standard parts. They have a wide variety of specifications, different performances and uses, and are highly standardized, serialized, and versatile. They have a great demand for applications and have unlimited market potential. . On December 12, 2010, the "Fasteners E-Commerce Exchange Sharing Meeting" organized by the Chinese Screw Network was held in Shunde, Guangdong. The founder and general manager of the Chinese Screw Network, Yang Junfeng, pointed out at the meeting: "E-commerce, not to be The problem, but how to solve the problem; not the problem of the method, but the problem of mobility; can not ignore e-commerce, but do not give unrealistic expectations." According to statistics, from 2007 to 2010, China’s online shopping transactions have soared in a straight line. According to data from Taobao Mall on November 11, 2010, the daily transaction volume was 936 million yuan, and the turnover per second was 10,000 yuan. The figure has exceeded Hong Kong's total social retail sales for one day. From this we can see that the e-commerce era has arrived and is sweeping all commodity areas with strong offensives. Compared to the daily necessities, although the use of fasteners for e-commerce applications is currently not very common, this precisely means that the potential of this market is huge, and whoever takes the initiative will be able to win earlier. There are many ways for fastener enterprises to develop e-commerce, such as joining the industry B2B portal, establishing company websites, ranking search engines, issuing e-magazines, sending e-mails, and soaking in community forums.

Joining the B2B industry platform website is currently the choice of most fastener companies, and it is also one of the most effective methods. B2B refers to Business to Business, while B2B website refers to a website that provides a business-to-business e-commerce activity platform. According to Goldman Sachs, IDC, and other well-known market analysts, the B2B model is the largest share of the current e-commerce model, the most operational and easiest to succeed. The domestic well-known fastener B2B platform website has also become more and more active in recent years and has received a lot of attention. Chinese screw network (luosi.com) is a well-known B2B vertical platform website in China's fastener industry. It has become a place where many screw talents are willing to gather since its establishment six years ago. Why do so many businesses like to choose the industry platform website? We know that the network is open, free, and convenient, while the industry website is also a collection of “door + household + road”. It contains more specialized information and services. It understands business information and maintains The exchange between peers is very beneficial. Take the Chinese screw network as an example, users can enjoy such things as: standard inquiries, technical mutual assistance, vendor inquiries, product classifications, industry news, etc., as well as secondary websites; of course, if you are willing to spend money on VIP Members will receive more services and be more personalized.

To understand e-commerce and grasp the way of fasteners for e-commerce, we need to eliminate some misunderstandings. For example, many people think that “web promotion is advertising; spending money to do it can have an effect; the Internet is a young person’s play” and so on. In fact, What the network brings to us is not necessarily an immediate thing. The global and interactive nature of the network makes it possible for the network to spread. Yang Junfeng, the general manager of the Chinese screw network, pointed out in the "fastener e-commerce exchange sharing meeting" that getting customers is more important than orders! Because the procurement of fastener products is multi-batch, if you simply look at online orders, the value is not great; but the probability of buyers looking for suppliers on a proactive basis is very high. This is to allow customers to find out through as much exposure as possible. In addition, the company's position should be clear, reduce the difficulty of identifying the buyers, and highlight the most advantageous place.

Xunzi: The false horses are also non-profit-worthy, and they are thousands of miles away. Those who fake the boat are not able to water, but they are rivers. In the era of electronic information, of course, the marketing of fasteners must also be “good and false” and advance with the times. And we also see that leveraging e-commerce, fastener companies are ushering in new opportunities for development.