Recently, American indoor lighting company ByteLight has used its LED light indoor positioning technology to obtain a $3 million Series A financing, including FlywheelVentures and Motorola Solutions VentureCapital.
Unlike other service providers that use WiFi signals for indoor positioning, ByteLight chose LED indoor positioning. LED luminaires with ByteLight chips embedded will emit a flashing signal (which is not perceptible to the naked eye). When the consumer opens an application that supports ByteLight, the camera will detect these signals to identify the user's current location.
ByteLight's positioning technology is to transform LED lamps on the production line. Each new lamp costs 10 cents more than ordinary lamps. Its positioning technology is accurate to within 1 meter and the position is calculated in less than one second.
In business mode ByteLight is a form of technology licensing. Instead of producing chips or producing lamps, it provides hardware technology licenses and supporting mobile application technologies to vendors (and developers). At present, the customers of ByteLight indoor positioning service are mainly retailers. In addition to being used for indoor navigation, it is more important that retailers can market based on the specific location of the consumer in the store and ultimately influence consumer decisions.
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SHENZHEN QINGYUAN TECHNOLOGY CO., LTD , https://www.qycharge.com