Weichai: Integrate Global Resources to Create International Enterprises

In the cross-border mergers and acquisitions, there is a "7-7" rule, that is, 70% of mergers and acquisitions cases are failed, and 70% of them are related to the merger of different companies after mergers and acquisitions. By integrating global resources, Weichai has accelerated the pace of internationalization and realized the leapfrog development of the company.

Through international mergers and acquisitions, Chinese enterprises have acquired resources, brands, technologies, or research and development capabilities. However, without first-rate management capabilities, they cannot achieve mutual win-win results between companies and M&A parties. Weichai boldly exports Chinese-style management and corporate culture, reconfigures global resources, adapts measures to local conditions, and builds world-class enterprises with Chinese characteristics.

Weichai factory area overlooking the map Weichai factory area overlooking the map

Kion and Linde hydraulics are examples of this. In the more than three years of gradual integration, Weichai Power continued to invest in mergers and acquisitions companies, including a cumulative investment of 1.354 billion euros to Kionor, controlling 40.23% of the equity, and a cumulative investment of 348 million euros to Linde Hydraulic Limited Partnership. 90% equity, and invested in the construction of a new hydraulic R & D and production base in Germany.

Linde Hydraulics (China) Co., Ltd. Linde Hydraulics (China) Co., Ltd.

Linde Hydraulics (China) Co., Ltd. is also established here. Linde Hydraulics (China), headquartered in Weifang, is Linde Hydraulic's R&D, manufacturing, manufacturing and sales base in China and even Southeast Asia and South Asia.

As the general manager of Linde Hydraulics (China) Co., Ltd., Ren Bingbing has a deep understanding of global resource allocation. Linde hydraulic technology is precise, its main application area is forklifts, never follow market trends and technological mainstream, but focus on high-end hydraulic technology for decades, the technology to achieve the ultimate, so that Linde forklift can open Beer bottle caps. Its customers are small and sophisticated. Most of them are customers at the top of the pyramid, such as Carter, Volvo, JCB, Klass, Liebherr, Atlas, and John Deere. After the establishment of Linde Hydraulics (China) Co., Ltd., the strategy has been adjusted. The mainstream customers are positioned as high-end customers, so that more customers can enjoy the superb technology of Linde Hydraulics. Prior to this, Linde Hydraulics mainly focused on the European and North American markets, seldom paid attention to the Chinese market, and did not develop corresponding technologies and products for the Chinese market.

Now, products jointly developed by the Sino-German team that are suitable for the Chinese market, such as the bent-axis series motors, have begun to be launched into the Chinese market and have made a good start.

Precise German manufacturing has always been respected by the world. Linde Hydraulics in the process of manufacturing localization, in order to ensure product performance and quality are completely consistent with the German manufacturing, Linde hydraulic (China) equipment and the German factory is exactly the same, assembly testing from the process of confirmation, preparation of test procedures to prepare All were monitored by German experts throughout the entire process; tools and tooling for manufacturing applications were confirmed and validated on site in Germany many times; product validation and market validation were solidly promoted from samples, batches, and batches.

Ren Bingbing said that in Weichai, the engine technology team and hydraulic technology team have in-depth exchange conditions. In Weichai's competitors, the engine competitors have no hydraulics; hydraulic competitors do not have engines, so having two teams is one of the important competitiveness of Weichai and Linde Hydraulics (China). The development strategy of Linde Hydraulics (China) is to make full use of domestic and foreign industry resources and to cooperate with Weichai Group's internal resources to provide customers with system solutions, which will greatly reduce the gap between domestic and international.

Chinese and German employees participate in marathon events Chinese and German employees participate in marathon events

In addition to visible synergies in research and development, production, and markets, intangible soft power has also been quietly promoted at home and abroad. For example, the Sino-German research and development and manufacturing teams in the exchange collision, the integration of corporate philosophy, national culture, value pursuit and professional spirit, and applied throughout the production and management practices, this invisible force is quietly promoting the company's With competitiveness and comprehensive strength, this should be the best interpretation of cross-border M&A 1+1>2.

Ascended to the top management level, Weichai fully integrated the acquisition of multinational mergers and acquisitions companies, and sent senior executives who had been through battles to integrate themselves into mergers and acquisitions companies, bringing Weichai management ideas and corporate culture to M&A companies, and taking the essence of Chinese-style management. Combined with global resources.

The positive change in Italy's Ferretti, the world's largest luxury yacht manufacturer, confirms Weichai's correct decision. Xu Xinyu, Executive Director of Weichai Power, deeply feels this. He said that after several years of hard work, the two parties involved, of course, a combination of thinking modes, management concepts, and cultures. Ferretti's global business platforms have gradually established values. A unified cultural system reflects the management characteristics of Weichai's parent company and the inheritance of its own excellent management experience in its governance structure and management system; in accordance with local business practices, the local team is fully empowered on the basis of maintaining necessary and effective parent-subsidiary company control. Guide Farah’s deep restructuring and reforms. Now, the Ferretti company, which integrates the best of both China and Italy, has stepped out of the shadow of the financial crisis and entered a healthy development track.

“Across the mergers and acquisitions, many companies have achieved 'megacities' in scale, but they have merged and unconformed, but they have been large and not strong. Weichai has achieved a deep integration between domestic and foreign companies, in technological innovation and intelligent manufacturing. , human resources, management concepts, market development and other aspects to promote and enhance each other, not only bigger, it is important to be stronger, which determines the future of the company. "Has been advocating domestic and foreign companies linked innovation and collaborative development, Tan Xuguang believes that The first-class management ability is the basis for achieving a win-win situation with the merged and acquired companies. Only in this way can we improve our operating ability and form a true core competitiveness in the domestic and foreign integration. In this process, the successful integration of Chinese-style management and Chinese culture with global resources is the key.

Weichai has proved through practice and facts that it is entirely possible to explore and build a world-class enterprise with Chinese characteristics in a global perspective.

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