Five drones enter the rural market to help break through the barriers

[China Agricultural Machinery Industry News] In 2016, it is expected to usher in the first year of plant protection drone "outbreak". After rough estimation, the market capacity in this field is expected to exceed 100 billion in the future. Although the market cake looks big, it is not easy to eat. Compared with the huge potential market, the current market size is very small, and most UAV companies have not really entered the vast rural market.

Five drones enter the rural market to help break through the barriers

At present, the transformation and upgrading of agriculture marked by large-scale production has hit the explosive growth of the drone industry, and the plant-protected drones of “machine generation” have been promoted and applied. In the drone industry, which is increasingly competitive in consumer-grade areas such as aerial photography, ancient agriculture has become a racing chase in the 2.0 era. At this stage, plant protection agricultural machinery is the key support of the national agricultural machinery purchase subsidy policy. It will be a rapid rise in the industry within 5 years. In addition, due to the long-term shortage of rural labor, the next five years will also be the rapid development of plant protection drones. Infiltration period.

Outlook: Industry scale is expected to break 100 billion

From the perspective of national policy design, “agricultural aviation” has been supported by the Central No. 1 document in 2014, and has already supported and supported the policy. In 2016, it is expected to usher in the first year of the “outbreak” of plant protection drones. After rough estimation, the market capacity in this field is expected to exceed 100 billion in the future.

In addition, compared with ordinary artificial spray pesticides, plant protection drones mainly have three advantages of labor saving, provincial pesticide and high quality. These advantages have made plant protection drones grow rapidly in recent years. Statistics show that as of December 2015, the number of plant protection UAVs in the country reached 2,324, with a total operating area of ​​11.528 million mu. In 2014, the two figures were 695 and 4.26 million mu, up 234% and 170.6% respectively. According to the service fee of 10-20 yuan per mu, the current service fee for the UAV plant protection market has exceeded 100 million yuan.

Statistics from the Ministry of Agriculture show that the area of ​​crop pests and diseases in 2016 is expected to be nearly 5.5 billion mu, up 7% from 2015. At present, the national land transfer area has reached 1/3. If one third of the land is planted with UAV plant protection, the market size of the UAV plant protection service will reach 20 billion to 80 billion yuan. . According to the number of drones and the area of ​​work in 2015, the number of corresponding drones will exceed 300,000 units, and the sales amount of this part will reach 30 billion yuan. The sum of the two is expected to exceed 100 billion yuan. Therefore, it is estimated that the plant protection drone industry will face a market of 100 billion yuan.

Obstacle: industry standards fail to reach uniformity

Although the market cake looks big, it is not easy to eat. Compared with the huge potential market, the current market size is very small, and most UAV companies have not really entered the vast rural market. At present, the obstacles for plant protection drones to be broken are: high price, short battery life, lack of professional operators, especially operators who understand agricultural technology. The next thing to consider is how to make agricultural operators better accept and use drones. The problem that needs to be solved at the government level is to form a unified technical standard for the entire industry as soon as possible. In the field of agricultural drones, although the safety technical requirements for agricultural agricultural remote-controlled flight plant protection machines have been completed, the industry has not yet published industry standards.

In addition to industry standards, there are still many technical difficulties to overcome: load and endurance technology to be broken; pesticide development and spraying technology specifications are slow to advance; job stability needs to be greatly improved. The agricultural production of plant protection drones also faces many problems: the rotating wing is easy to cause personal injury; the battery and fuel accidentally catch fire; the personnel poisoning caused by high concentration liquid; the limited working area and so on.

In addition to the technical level of the product, the application technology of the low-altitude and low-volume application of the plant protection drone is also a short-board in the current market. The user does not have a scientific and perfect discriminant criterion to determine the fog required during the spraying process. Application parameters such as droplet size, droplet deposition density, and pesticide concentration. In addition, after the maintenance and training of the plant protection drones, the market needs to be built simultaneously. In recent years, civil drones have gradually emerged, and plant protection drone manufacturers have been established throughout the country, but the relevant supporting industrial chain distribution areas are uneven.

Breaking the game: 5 promotion strategies to help out

In recent years, since the introduction of agricultural plant protection drones to the market, demonstrations have been launched throughout the country. On the whole, there are currently five major promotion strategies for the plant protection drone market.

Joint promotion of government and enterprise: Due to the special nature of agricultural plant protection drones, it is more difficult to promote enterprises alone, but its broad application prospects are worth investing. Therefore, the government should properly guide and support the research, development and promotion of agricultural plant protection drones. .

Establish a training system: The training of drone drivers is the basis for the widespread application of agricultural plant protection drones and the healthy, safe and rapid development of the entire industry. In order to ensure safety and effectiveness, units with agricultural plant protection drones should use field-trained drone drivers to carry out field operations.

Formulating industry standards: At present, in order to promote the healthy and orderly development of drone operations, the Civil Aviation Administration of China has issued the Interim Provisions on Driver Management for Unmanned Aircraft Systems (AC-61-FS-2013-20) and Notice on Issues Related to Driver Qualification Management for Civil Unmanned Aerial Vehicle Systems (Civil Aviation [2014] No. 27), which regulates the management of drone drivers and ensures the safe and healthy development of the drone industry.

Technical standards for application: Agricultural plant protection drones are low-altitude low-volume application devices, and the pharmaceutical and application techniques used are different from traditional application devices. Therefore, in the promotion process of agricultural plant protection drones, work should be carried out in conjunction with the promotion of special anti-fighting agents and their supporting pesticide technologies.

Increase R&D investment: The intelligent control and operation system of agricultural drones requires huge funds. Compared with the broad economic prospects, investment is worthwhile, and it is not enough to rely solely on the company's own capital investment. China can consider incorporating the development, development and evolution of agricultural drones into scientific and technological development plans, and accelerating development and industrialization with scientific research institutions and responsible enterprises as the main body.