The so-called one party raises water and soil, as does the car. Americans like to be big, Japan and India like to be small, Europeans like to control things well, Chinese people like...
If the foreign hot models are introduced into the domestic market, it will inevitably appear to be unsatisfied with the situation. In order to meet the consumer demand of different countries and regions, special vehicles have been spawned. The car companies will develop targeted models based on regional differences. Cars have what characteristics? Which models are special for China?
Old platform construction, low cost
Representative models: Long Yat, Bora, Jetta
Special-purpose vehicles all love to use the old platform to build cars, focusing on the old platform is cheap, research and development costs have long been flat, the price can also be done very low. Long Yat is the founder of the special supply car, and both Bora and Bora have adopted the fourth generation global version of Jetta's platform PQ34. The domestic Jetta, Santana used is the old platform POO PQ25.
They have been very popular since they were listed. Many people feel that there is no reason for Lai Yi Huo, there is no advanced technology, no high-value, but they are all standard "five men and women", the appearance of moderate gas, no major problems, the need for such a well-balanced car at home . Only the localization of FAW-Volkswagen is not done well by SAIC Volkswagen, so Bora sales have always lagged behind Lam Yiu, but after all, there are mass-brand blessings, and life is not bad.
Configuration and space comfort increase
Representative models: Fu Ruisi, Ling Pai
For many special models, most of them have done comfort, configuration, or space upgrades. There are no hardships at home. Like Fu Ruisi is a successful copy of the Lam Yit family. Although there are not many outstanding technical points, but you are reliable and comfortable, the appearance and space are good, no home injuries. The Ling Pai, positioning a compact car, but the space is called A + class standards.
Noise filter more in line with national conditions
Representative models: Yinglang, BMW three series Li
The road conditions in some parts of the country are really hard to say. Considering that Chinese consumers prefer a more comfortable ride experience, many "Chinese special models" will adjust the chassis system. The suspension is made softer, and the ground clearance is slightly increased. The handling performance is sacrificed at the expense of more comfort. Civilians such as Hideo, luxury such as the BMW 3 Series Li, they will do a very thorough "softening" of the chassis, noise filter effect has been further improved.
New design of interior and exterior elements, workmanship
Representative model: Buick GL8
The first generation of GL8 had a prototype in the United States, but from the second generation to the latest generation of GL8 was entirely the result of Shanghai GM. In fact, this is no way, the United States General Bank mixed into bankruptcy, many things are not expected. GL8 can no longer be said to be a special car, it is simply a native Chinese model. It is not sold overseas, but it will not be regarded as "a special car pit for Chinese consumers."
Long, long, long is the last word
Representative models: Tiguan L, Audi A4L/A6L
There is a kind of car that is a global model, but different versions are introduced for different markets. The most representative ones are the “L†models that have been extended to the Chinese market. Because Chinese people pay attention to the atmosphere when they buy a car, the traditional concept is to use beauty as a big thing. Therefore, the “special car for China†is generally a larger and wider car body. The wheelbase of the prototype was increased to greatly enhance comfort, such as the Audi A6L, A4L, Volvo S60L, and Volkswagen Tiguan L.
"Advanced" Special Supply Vehicle, New Platform New Technology
Representative models: Mazda CX-4, Angkwa, Crown Road
In recent years, there have also been some "advanced" special-purpose vehicles that use the latest platforms and technologies of the platform. Such as Mazda CX-4, Angkewei, Guandao and so on.
This type of special vehicle is a kind of vehicle manufactured according to Chinese demand and first launched in China, but it will be sold to other regions sooner or later. The appearance of this type of special-purpose vehicle is in fact a formal name. All are cheap and old, it can be a first-class level, these car companies attach great importance to the voice of Chinese consumers, after all, China is the world's largest auto market. What's more, now that Chinese consumers are not car whites for decades, the demand for cars is higher, and the results of using old technology can only be a success.
Conclusion
Existence is reasonable. Special supply cars are not necessarily the best, but they must be suitable for the needs of most Chinese people. Under the premise of controlling costs, they try to increase the size of their configuration and space as much as possible, although in the areas of power technology, chassis adjustment, and control, they are not as good as the global car. But compared to these things, Chinese consumers value more durable and cost-effective. To meet the needs of users, the starting point is to make people more self-serving, but we need to think about their own needs when choosing a car, the pursuit of configuration space, high cost to choose the special car, the overall pursuit of quality to choose the global car.
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