After staggering the heat wave listed on the Tiguan market last year and avoiding a number of heavy vehicles, Qirong eventually selected the W5 listing time in August.
For SAIC, the Roewe W5 bears not only the significance of its own brand's first SUV. When major mainstream car companies launch their own brand SUVs to snatch up the rising SUV market, the performance of the Roewe W5 will determine SAIC Motor's performance. The initial share in this market.
At the same time, with the launch of W5 and the relocation of the Yizheng factory that has already been on the agenda, the layout of the production base of SAIC's own brands according to the platform is also more clear.
Brand touchstone
This is a new car that pushes the market a second time, from the first time in 2009, to 2010, to this year's May and July, and finally set in two weeks. But in SAIC's opinion, good food is not afraid of late.
"Actually, it was originally available in 2009, but at that time, Roewe's brand base has not yet been up." SAIC-related officials frankly told reporters that, in addition to historical reasons, failed to be listed in 2009 mainly due to two aspects of consideration, one Is to stagger the concept of the upcoming market; Second, brand power is not enough, this is the main reason.
After Roewe 550's hot sales and product lines gradually improved, Roewe brand achieved its first profit in 2009, and behind the increase in economic efficiency was the increase in Roewe brand recognition. In the words of Tang Yuejin, deputy director of SAIC's marketing and public relations department, it is now time for the Roewe brand and the domestic SUV market to mature.
Different from the medium and low-end SUV routes that most domestic brands use, the Roewe W5 is positioned in mid- to high-end SUVs, and its pre-sale price of RMB 170,000 to RMB 300,000 surpasses all independent brands.
From the core power configuration point of view, Roewe W5 provides two kinds of power: Kavachi 1.8T ultra-high pressure all-aluminum turbocharged engine and 3.2L Tornado XGI high-performance engine. The former is a core engine owned by SAIC obtained through the acquisition of Rover and has been equipped with Roewe 750, Roewe 550 and MG6. The latter is a Mercedes-Benz engine originally imported from Germany. In terms of transmissions, the SH78 five-speed manual transmission independently developed by SAIC Motor and the two 6-speed and 5-speed Tiptronic transponders from Europe are also matched to the two engines. .
However, in the NLE R&D project of SAIC's large-displacement engine, gasoline engines of five displacements, including 2.0L, 2.0T, 2.4L, 3.0L, and 3.6L, will be put into production at the Pukou site in the next two years. Therefore, short-term The outsourcing of large internal displacement engines may become a cost factor that restricts W5.
And Roewe, the MG brand with the British origin of the same situation into the domestic market, for different groups of people, the Roewe W5 is likely to be a love-clever model, which is perhaps its personality. However, SAIC also hopes to make the W5 a mainstream SUV that will appeal to all 30-42 year old urban men.
Therefore, although the W4 with the P-4WD full-model four-wheel-drive system and the non-load-carrying body is a hard line, Tang Yuejin emphasized that when it is listed at the beginning of August, Roewe will focus on the concept of “N+1â€, that is, the city. Road ride and off-road requirements meet multiple aspects.
"Before the Roewe 750 replacement, the W5 must support Roewe's share in the mid-to-high-end auto market." Tang Yuejin said that the W5 is the focus of all Roewe's work this year. It is reported that the new generation of Roewe 750 can not be officially launched until 2012 at the earliest. At present, only 550 Roewe support sales, and the cash 750 sales, Roewe urgently need to open up the situation in the mid-to-high-end segment of the market.
At present, the Roewe W5 has already started production at SAIC's Jiangsu Yizheng plant. "There should be no problem with 2,000 sales per month," said Tang Yuejin. The final sales volume will also depend on the distribution of production capacity.
SAIC SUV conspiracy
In the four years of W5 R&D, the domestic SUV market continued to grow rapidly. In 2010, the domestic SUV market sold a total of 1.326 million units, an increase of 101.27% year-on-year, which was 68% higher than the average growth rate of passenger vehicles. It is the fastest growing segment of the passenger vehicle market. This also makes SAIC more clearly aware of the market opportunities that have been missed and missed.
Due to the rapid growth of this market segment, in the first half of this year, most of the independent brands invariably announced that they would launch the first SUV model. Before and after May 1st, many new SUV models, including BYD S6 and Lifan X60, were assembled.
However, the current domestic auto brand models are still concentrated in the 80,000 to 150,000 yuan range, and it is still more than sufficient for the segment of more than 15 million yuan.
From this perspective, Roewe W5 has joined the competition in the mainstream market of joint venture SUVs by opening up new areas for its own brand SUVs.
Statistics from the Automobile Industry Association show that in the first half of 2011, domestic SUV market sales still showed a growth rate of nearly 30%, but in addition to a slight improvement in March, this year's SUV sales as a whole showed a downward trend, of which the first negative growth in April, The growth in May and June was also far below the average increase. Among them, SUVs with a price of around RMB 200,000 and below and about RMB 100,000 declined most significantly. Industry analysts pointed out that this is related to the tight supply of imported SUVs caused by the earthquake in Japan, but it is a good time for domestically-made mid- to high-end SUVs to enter.
According to SAIC's point of view, after years of cultivation, Chinese people's choice of SUVs has moved from pure sensory awareness to a more mature and rational professional stage. At the same time, multiple factors such as restriction have brought a new round of peak demand for the second vehicle. This, for the SUV, is a period of quality and quantity. The launch of the W5 is just right.
The reporter was informed that after completing the mass production of the W5 at the Yizheng plant, Shanghai Auto’s own national base plan will also undergo major adjustments. Since Yizheng has become the location of Shanghai Volkswagen's fifth factory. As a result, the production lines currently used to produce the Roewe 750 and W5 at the SAIC Yizheng factory will be transferred to two other bases - Shanghai Lingang and Pukou, Nanjing.
Tang Yuejin disclosed that according to the plan, the future Roewe and MG's all 1.8T and above models will be concentrated in Shanghai Lingang base, while Nanjing Pukou will be the A-class vehicle base. After the future product line is enriched, W5 will also be laid out according to the product platform.
For SAIC, the Roewe W5 bears not only the significance of its own brand's first SUV. When major mainstream car companies launch their own brand SUVs to snatch up the rising SUV market, the performance of the Roewe W5 will determine SAIC Motor's performance. The initial share in this market.
At the same time, with the launch of W5 and the relocation of the Yizheng factory that has already been on the agenda, the layout of the production base of SAIC's own brands according to the platform is also more clear.
Brand touchstone
This is a new car that pushes the market a second time, from the first time in 2009, to 2010, to this year's May and July, and finally set in two weeks. But in SAIC's opinion, good food is not afraid of late.
"Actually, it was originally available in 2009, but at that time, Roewe's brand base has not yet been up." SAIC-related officials frankly told reporters that, in addition to historical reasons, failed to be listed in 2009 mainly due to two aspects of consideration, one Is to stagger the concept of the upcoming market; Second, brand power is not enough, this is the main reason.
After Roewe 550's hot sales and product lines gradually improved, Roewe brand achieved its first profit in 2009, and behind the increase in economic efficiency was the increase in Roewe brand recognition. In the words of Tang Yuejin, deputy director of SAIC's marketing and public relations department, it is now time for the Roewe brand and the domestic SUV market to mature.
Different from the medium and low-end SUV routes that most domestic brands use, the Roewe W5 is positioned in mid- to high-end SUVs, and its pre-sale price of RMB 170,000 to RMB 300,000 surpasses all independent brands.
From the core power configuration point of view, Roewe W5 provides two kinds of power: Kavachi 1.8T ultra-high pressure all-aluminum turbocharged engine and 3.2L Tornado XGI high-performance engine. The former is a core engine owned by SAIC obtained through the acquisition of Rover and has been equipped with Roewe 750, Roewe 550 and MG6. The latter is a Mercedes-Benz engine originally imported from Germany. In terms of transmissions, the SH78 five-speed manual transmission independently developed by SAIC Motor and the two 6-speed and 5-speed Tiptronic transponders from Europe are also matched to the two engines. .
However, in the NLE R&D project of SAIC's large-displacement engine, gasoline engines of five displacements, including 2.0L, 2.0T, 2.4L, 3.0L, and 3.6L, will be put into production at the Pukou site in the next two years. Therefore, short-term The outsourcing of large internal displacement engines may become a cost factor that restricts W5.
And Roewe, the MG brand with the British origin of the same situation into the domestic market, for different groups of people, the Roewe W5 is likely to be a love-clever model, which is perhaps its personality. However, SAIC also hopes to make the W5 a mainstream SUV that will appeal to all 30-42 year old urban men.
Therefore, although the W4 with the P-4WD full-model four-wheel-drive system and the non-load-carrying body is a hard line, Tang Yuejin emphasized that when it is listed at the beginning of August, Roewe will focus on the concept of “N+1â€, that is, the city. Road ride and off-road requirements meet multiple aspects.
"Before the Roewe 750 replacement, the W5 must support Roewe's share in the mid-to-high-end auto market." Tang Yuejin said that the W5 is the focus of all Roewe's work this year. It is reported that the new generation of Roewe 750 can not be officially launched until 2012 at the earliest. At present, only 550 Roewe support sales, and the cash 750 sales, Roewe urgently need to open up the situation in the mid-to-high-end segment of the market.
At present, the Roewe W5 has already started production at SAIC's Jiangsu Yizheng plant. "There should be no problem with 2,000 sales per month," said Tang Yuejin. The final sales volume will also depend on the distribution of production capacity.
SAIC SUV conspiracy
In the four years of W5 R&D, the domestic SUV market continued to grow rapidly. In 2010, the domestic SUV market sold a total of 1.326 million units, an increase of 101.27% year-on-year, which was 68% higher than the average growth rate of passenger vehicles. It is the fastest growing segment of the passenger vehicle market. This also makes SAIC more clearly aware of the market opportunities that have been missed and missed.
Due to the rapid growth of this market segment, in the first half of this year, most of the independent brands invariably announced that they would launch the first SUV model. Before and after May 1st, many new SUV models, including BYD S6 and Lifan X60, were assembled.
However, the current domestic auto brand models are still concentrated in the 80,000 to 150,000 yuan range, and it is still more than sufficient for the segment of more than 15 million yuan.
From this perspective, Roewe W5 has joined the competition in the mainstream market of joint venture SUVs by opening up new areas for its own brand SUVs.
Statistics from the Automobile Industry Association show that in the first half of 2011, domestic SUV market sales still showed a growth rate of nearly 30%, but in addition to a slight improvement in March, this year's SUV sales as a whole showed a downward trend, of which the first negative growth in April, The growth in May and June was also far below the average increase. Among them, SUVs with a price of around RMB 200,000 and below and about RMB 100,000 declined most significantly. Industry analysts pointed out that this is related to the tight supply of imported SUVs caused by the earthquake in Japan, but it is a good time for domestically-made mid- to high-end SUVs to enter.
According to SAIC's point of view, after years of cultivation, Chinese people's choice of SUVs has moved from pure sensory awareness to a more mature and rational professional stage. At the same time, multiple factors such as restriction have brought a new round of peak demand for the second vehicle. This, for the SUV, is a period of quality and quantity. The launch of the W5 is just right.
The reporter was informed that after completing the mass production of the W5 at the Yizheng plant, Shanghai Auto’s own national base plan will also undergo major adjustments. Since Yizheng has become the location of Shanghai Volkswagen's fifth factory. As a result, the production lines currently used to produce the Roewe 750 and W5 at the SAIC Yizheng factory will be transferred to two other bases - Shanghai Lingang and Pukou, Nanjing.
Tang Yuejin disclosed that according to the plan, the future Roewe and MG's all 1.8T and above models will be concentrated in Shanghai Lingang base, while Nanjing Pukou will be the A-class vehicle base. After the future product line is enriched, W5 will also be laid out according to the product platform.
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