On December 5, 2011, the annual Hayward Mechanical Services Conference was held in Yangzhou, the headquarters of Haiwo . However, in contrast to previous years, this annual conference put forward a brand-new service value proposition, and proposed the expansion of the “ Haiwo home †service connotation. The Haiwo home covered the whole process and further implemented the “Sea†to all service personnel. The new concept of Woyou Cube. Haier Machinery Marketing Director Chen Renqi said at the scene: Haiwo will adhere to the "full service of new value" service concept, use the fine service to cast the Haiwo service brand, and create the "excellent service" sign in the Haiwo superior cube.
Haiwo Machinery Marketing Director Chen Renqi
Excellent service: Buy the most suitable cylinder anytime and anywhere
Hayward has pioneered the concept of a typical application platform in the industry. In October 2011, Haier launched a comprehensive listing of the K series of five new products for the Chinese market, and stood in a new industry perspective. According to the use of the environment, the product launched the King of Engineering, the King of Mines and the King of Highways III. Large typical application platform, a total of 6 series of more than 150 models of products, fully meet the diverse needs of different users, so that they can tailor-made for each special needs. On December 1, 2011, the opening of the world's largest multi-stage oil tank production base in Yangzhou will ensure adequate product supply throughout the year. There was no shortage of goods during the busy season, affecting users and achieving worry-free production.
Excellent service: ordering without leaving home, unprecedented delivery speed
High efficiency means high efficiency. Dump truck users all want quick and easy underground orders, and they can get goods quickly after placing orders. Especially in the sales season, this demand is particularly evident. At the service annual conference, Chen Renqi, director of marketing at Haiwo, stated that Havoi must do everything possible to minimize the time and process for ordering and delivery. By shortening the waiting time for the user, the user wins a day of business. This is a real benefit for truck users. China has a vast territory and it is difficult for a single sales department to efficiently meet the needs of users. Haiwo's restructuring of the marketing structure, the establishment of the country's five major marketing centers, five logistics distribution centers, will have a far-reaching significance in quickly winning users.
It is understood that in order to shorten the time required for users to order as much as possible, Hayward has also developed a real-time on-line online processing system for online orders, which is currently in the testing phase, and it is just around the corner from official activation. By then, the majority of users will be able to place orders and enjoy convenient and unprecedented orders without leaving home.
Excellent service: “Haiwo home†family service, the first time to solve the problem
“As long as the user has a phone call and the rest is done, Hayward will do it!†At this Service Provider Conference, Chen Renqi once again reiterated this promise of the “Haiwo Home†after-sales service, and stressed: “We must strive to Resolve the problem for the user within 48 hours. At present, we have reached 85% of the 48 hours to solve the problem, and our goal is 95%!"
Such a convenient and efficient service process is of great significance. For the production front, time is money. Captain Xie Yongfeng of Panshi Xincheng Automobile Transportation Company in Jilin Province is a loyal user of Haiwo. He once told the reporter: “We have a one-day stoppage of the car. Our losses are very large. Each car can reach about 7,000 yuan. The Hyar system we used has not been damaged, and sometimes it is a bit minor, 2- 3 hours Hayward gave it up, basically no delay. "This is the true value that Haiwo delivers to the user, and never delays the user's business.
Haiwo Machinery Excellent Service Station Award Ceremony
According to reports, users can contact Hayward through 4008-288-288 service hotline and online platform. Professionals are available 24 hours a day. After receiving the service request, the “Haiwo·Home†service system will inform the user of the place of the Hayward staff within 15 minutes. For each service, the “Haiwo home†service platform will follow the entire process and return visits to ensure the interests of users.
"Hydro's system rarely fails. Even if it malfunctions occasionally, the Haiwa service personnel will help us to repair all in one or two days. This will basically not delay business." The head of Urumqi user Tiandi company told reporters, " We greatly admire the professionalism of Haiwo's service staff.Our company is located at Maomao Lake, which is more than 900 kilometers away from Urumqi. The conditions are very difficult. When we encounter windy weather, there are yellow sands in the sky, eyes are not open, and the mobile phone signal is not good. However, the Haiwo service staff always arrived in time, which made us very moved.†Mr. Li’s words reveal the service value of “Haiwo·Homeâ€.
National service return visit: take the initiative to come to the door and turn the service around
The reporter learned that in order to better meet the individual needs of users and help users to minimize the failure rate, Haiwo will hold a large-scale “service caravan†user return visit every year across the country to communicate with the users face to face. Help users solve personalization problems, free maintenance of vehicles in use, remind users of timely maintenance and maintenance, and provide users with free technical advice and training.
The "Service Caravan" user return visit activities, through the two-way interaction with users, more in-depth understanding and solution of user needs, further consolidate and improve the Haiwo's service system, so that the user value is further improved. At the Service Provider Conference, Chen Renqi stated that this activity will continue for a long time. Heywood is to do enough homework on this little thing and establish a harmonious cooperation environment with users and service providers. The best interpretation of Wo concept of "excellent service".
Since Hayward entered the Chinese market, Hayward has always played a leading role in promoting industry maturity in exploring and standardizing industry standards. With the increasingly fierce competition in industry products and prices, how the industry can provide users with higher value, the direction in which the industry should develop has become a major issue facing the hydraulics industry. Is it a low price shuffling market? Or provide more value? Hayward chose the latter. "Haiwo You Cube" is precisely in this market context, came into being. After product upgrades and capacity upgrades, all eyes were placed on Hayward's services. How could Hayward's ambition be "to lead China and the world first"? Today, Hayward gave the answer: to build a full-service, full-service chain and provide users with intimate services in every aspect.
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