Survival or death? This is a problem for wind turbine companies.
From 6,500 yuan / kW in 2008, to 5,400 yuan / kW in 2009, and then fell below 4,000 yuan / kW in 2010, now, more fan prices began to be less than 3,500 yuan / kW, almost three years ago The price of domestic wind turbines is gradually approaching the "last line of defense" of major manufacturers, and enterprises are wandering between the profits and losses.
Forced into the "small alley"
Losing money to earn money, the price war of wind turbines is getting worse.
"At present, there is a certain degree of excessive and irrational decline in the price of wind turbines." Yao Yuru, director of the Public Affairs Department of Xinjiang Goldwind Technology Co., Ltd. (hereinafter referred to as "Golden Wind Technology") said.
According to relevant data, between 2007 and 2008, the price of wind turbines fell by 13.3% to about 6,500 yuan per kilowatt. This downward trend increased to 18.5% from 2008 to 2009, and increased to 18.9% in 2010. "It turns out that after about 10 months, the price per kilowatt will drop by 500 yuan, and now it is shortened to 6 months, 4 months or even shorter. The irrational price war may lead to potential quality risks." Yao Yu said.
At the beginning of April 2011, Huarui Wind Power rejected the US energy equipment manufacturer Superconductor's cargo incident, which caused an uproar in the industry. The return of the return reflects the dilemma of Chinese wind power companies falling into cash flow. According to the 2010 results announced by Sinovel, in the situation of both revenue and profit growth, the net cash flow generated by Sinovel's wind power business activities in 2010 was negative 1 billion, and in 2009 this figure was 1.38 billion yuan.
Coincidentally, Goldwind Technology announced in the first quarter of 2011 that it expects net profit from January to June 2011 to fall by no more than 50% from the same period of the previous year.
"At present, all companies are in line with the cost line. For some companies, it is even lower than the cost line." Zhou Wei, Director of Strategy and Planning of Goldwind Technology, has no doubt that if this situation lasts for three to five years, Fan manufacturers are afraid that there will be very little left.
Blowout booster foam
Undoubtedly, the biggest contradiction in the wind power market is subject to the constraints of grid connection. On the other hand, the rapid development of China's wind power market has spawned too many enterprises and competition, and has also accelerated the formation of this industry bubble.
Ping An Securities Research Report shows that the wind power industry, which has experienced rapid growth for five consecutive years, has started to decline to 37% in 2010, while the total number of domestic machine manufacturers has reached nearly 100. It is estimated that the total capacity in 2011 will be Up to 29GW (Note: 1GW="1000MW), and the actual demand is only 15GW~18GW. In Zhou Yu's view, in the past, the wind power equipment industry has doubled in several years, and under the high-profit development of high-profit, a large number of manufacturers have swarmed in. The customers are concentrated in the five major power generation enterprises, and the wind resources that meet the development conditions are also decreasing. “All the factors have forced the wind power industry into a small alley, causing the current bottleneck effect. â€
To make matters worse, the sudden drop in fan prices has left many companies caught off guard.
"In the past, the wind turbine industry has always enjoyed the benefits brought by the rapid development. Nowadays, the price drop and the strength of the price have created a great impact on everyone's psychology." Zhou said frankly.
Although the industry as a whole has entered the downhill, the vicious circle of vicious competition still exists.
In the view of the above-mentioned person in charge of the Sino-foreign joint venture fan equipment company, it is not surprising that the wind turbine enterprises competed in the bidding for wind power projects in order to win the price with low prices. "In order to survive, we had to go ahead with the scalp. The wind turbine enterprises of the first echelon cannot lose their previous market share. The enterprises of the second and third echelon need to gain a larger market share, so the price becomes a weapon for each other. Less wind turbine equipment companies do not have the background of state-owned enterprises, or have listed companies to support, can take other business profits to subsidize the loss of this part of the business, and some companies with relatively weak technical strength can not escape bad luck."
According to reports, although the total number of domestic wind turbine enterprises is close to 100, only 30 of them have formed a certain scale in actual operation, and these 30 companies have begun to slowly withdraw from the market.
Shuffle is about to begin
In this fight, profit is second, and the primary consideration for each company is how to survive in the market.
"The price decline has a margin of safety, that is, the cost of quality. If it is within the scope of safety, it will promote a rational decline in prices through industrial scale, technological progress, and refined management. The current decline is irrational." The person in charge of the above-mentioned Sino-foreign joint venture wind turbine equipment company is worried that price competition will aggravate the quality risk.
"Now the 1.5MW wind turbine price has dropped to 3,500 yuan per kilowatt or even lower, but I personally think that the price decline will not be a long-term trend. As the wind power grid connection technology requirements are higher and higher, the price may remain at this level. Or a slight increase." A general manager of a wind power development company told reporters.
He further explained that in recent years, looking at the development of China's wind power market, the price of wind power equipment bidding is getting lower and lower, but some of the problems of frequent wind turbine quality problems and technical non-compliance have also made developers miserable. "Developers should no longer pursue the cost per kilowatt, but pay more attention to the cost of electricity. Considering the combination of wind farm investment, wind farm operation and maintenance costs and power generation, the quality and efficiency of the wind turbine will be evaluated with a longer-term perspective. â€
Qin Haiyan, secretary-general of the China Wind Energy Association, told reporters that the power grid problem is prominent, the market growth rate is slowing down, and the competitive environment is deteriorating. The wind power manufacturing industry is indeed facing great pressure. The reliability requirements for wind turbine equipment are becoming more and more strict, and the technical requirements are also Higher and higher, companies with strong capital, technology and business strength can win.
“The reshuffle of the wind power equipment industry has begun.†Shi Pengfei, vice president of the China Wind Energy Association, predicted this.
We are OEM factory for 8 years, so any customized design Silicone Car Key Cover we can produce. Customized logo or customized shape or customized colors our factory all can do that for you. We have professional 3D designer and model department to make design draft if you send me your design. And usual within one week we can produce the samples well. For the silicone car key case our factory all workers are very professional. So welcome your inquiry for Custom Silicone Car Key Cover.
Custom Silicone Car Key Cover
Custom Silicone Car Key Cover, Custom Silicone Key Cover, Custom Rubber Key Cover
Shenzhen Beautiful Earth technology Co.,Ltd , http://www.siliconekeyfobcover.com