The high value-added products and the more manufacturers earn, this unchanging commercial truth has also been verified in the light-duty truck market. Now China's high-end light truck market has begun to develop rapidly.
At the Shanghai International Auto Show in May of this year, SAIC Motor’s highest-end light truck product, Nanjing Iveco, leapt into the new Oka. Although this product is expected to be officially introduced to the market in July this year, everyone is very optimistic about its performance in the future market. Nanjing Iveco, which is committed to creating “Urban Light Logistics†vehicles, will be able to meet the professional needs of more users by virtue of the new Oka, which has improved safety, maneuverability, comfort and economy.
Fukuda released the new version of Ao Ling CTX IV during the 2011 annual business meeting. It is reported that Olympic Bell CTX IV new products equipped with Cummins ISF 3.8-liter engine, the biggest feature is to minimize the loss of vehicle operation, to achieve maximum utilization of the power output, to ensure the efficiency of the vehicle, section Oil type and low emissions. The safe, efficient and energy-saving high-end light trucks are naturally the favorite of the logistics industry. The new products of Ao Ling CTX IV have apparently become one of the pioneers of the “green logistics economyâ€.
In 2009, Jianghuai Light Trucks sold 150,000 vehicles, including more than 10,000 high-end light trucks and over 10 thousand vehicles, less than 10%. In 2010, the target of the JAC light truck was 200,000, while Shuai Ling was locked at 30,000, and the proportion of sales increased to 15%.
In 2005, the sales volume of the high-end light truck market was only 50,000 vehicles. Its market share accounted for only about 5% of the overall light truck market. In 2010, it will reach more than 100,000 vehicles, and its market share may account for 8-9% of the overall light truck market.
The following are the main reasons for the increase in sales of light trucks in China.
First of all, the rapid growth of the national economy has brought about a substantial increase in the demand for road freight, which has led to an increase in the demand for trucks. In particular, the four-wheeled agricultural vehicle market has gradually expanded to mid- to low-end light trucks, while mid-tier light truck users have shifted more to high-end light trucks. The continuous evolution of the truck market will also drive the popularity of high-end light trucks.
Secondly, the introduction of weight-based tolls and the implementation of the National III and State IV standards and the “Limits for Fuel Consumption Limitations of Light Commercial Vehicles†will stimulate the transition of the light-duty truck market from a low-end economy to a high-end, high-power, high-speed, heavy-duty, high-end model. In particular, in the secondary and tertiary markets, the market share of medium trucks will gradually be eroded by high-capacity heavy trucks, large-tonnage high-end and high-end light trucks, and large tonnage mid- to high-end, high-end light trucks will become market demand. The mainstream and main products are inevitable trends.
Furthermore, with the country’s attention to the logistics industry, and the high-end and digital development of the non-logistics industry, the transportation tools must also be matched. Although low-end light trucks are cheap, their maintenance costs and performance configurations have gradually failed to meet the current high demand for high-use vehicles and high-quality vehicles, while high-end heavy trucks can well fill the gaps of low-end heavy trucks.
Finally, the rise in oil prices makes users increasingly value the importance of fuel economy. In this respect, high-end light trucks have good reliability and high attendance. Although the initial investment is high, they have low operating costs and a longer operating life. Not only can the cost be recovered, but it can also create more profits.
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