China's auto industry already occupies a certain area in the world, but China's huge auto market does not have core technology. Whether in the auto industry or in the spare parts industry, key spare parts are still dominated by foreign capital, and key parts and components have almost become the consensus of the industry. , However, how to solve this thorny problem, parts and components business is still thinking about it.
According to a report recently published on the largest research and evaluation activity of China's auto parts industry, auto parts companies in the Chinese market have absolute advantages in high-tech fields. China has become the world's largest auto market, allowing global multinational auto parts companies to increase their investment in the Chinese market. Foreign auto parts companies have performed very well in the Chinese auto market with their advantages in technology, management and existing customer relationships. Prominent, especially in the high-tech field, it occupies an absolute dominant position.
For a long time, foreign-funded enterprises have not only mastered the core technologies of some key component products, but also monopolized the market for providing complete components for automakers. At the same time, the system they have built in China, from development and training to production and sales, has also taken shape, and they have begun to integrate their investment companies in China according to the best division of labor and layout. The current situation has also accelerated the expansion of foreign-invested parts and components companies in China: According to data from relevant foreign institutions, the profitability of global auto parts suppliers has dropped significantly in 2009 due to the financial crisis, and emerging markets have performed well. This is the hope for their growth. In this context, from the fourth quarter of 2008 to now, well-known parts and components companies such as BorgWarner and Johnson Controls have established new wholly-owned or joint venture factories in China.
In the face of current market conditions, parts and components companies are also trying to change this situation, but the general situation is still controlled by foreign investment. Some experts point out how to solve the key parts and components of enterprises. The core competitiveness of enterprises is mainly reflected in several aspects:
First, scalability. Core competencies provide companies with a potential access to a variety of product markets. In other words, a core technological capability allows companies to gain competitive advantage on multiple core products.
Second, practicality. The core competitiveness can bring greater end-user value to customers. In the final analysis, all competition is to better meet the customer's use needs, must all make the product has the practical value of customer acceptance.
Third, uniqueness. The core competitiveness should not be easily imitated by competitors. In general, the core competitiveness of a company has higher barriers to entry for its competitors. The greater the proportion of intelligent components in the core competitiveness structure, the more long-term competition can be obtained by companies based on their core competitiveness. Advantage.
Fourth, low cost. Low labor costs are the advantages of Chinese auto parts companies, but low costs do not represent low profits. As long as it can fully play the cost spread is still a high profit.
Fifth, high service. Relative to the brand image and business intelligence, the value of service capability can reflect the value of the later period. Before and after product sales, the service capability of the company determines whether the company can achieve sustainable development. Including pre-sales propaganda, after-sales support and so on.
Sixth, high quality. There is no doubt that the quality of products is actually the lifeblood of a company. Companies that do not have good products can do nothing.
7. Integrity. The integrity of an enterprise's product line does not mean that every product is promoted as a main product. In that case, failure will be the final outcome. The so-called completeness of the product line is an all-embracing, but at the same time it cannot be stereotyped.
Solving key parts and components needs to enhance the company’s core competitiveness. The company’s core competitiveness will have a place to better cooperate with foreign companies in key components. If the parts and components companies do not have the skills, innovation capabilities, and no independent brands, then What about competition and how about monopolizing key components to solve the current situation?
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