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The Hankook Tire China headquarters stated that Guo Jingjing, who is active in all levels of the world competition, has a high reputation both in China and around the world. With the approach of the 2008 Beijing Olympics, Guo Jingjing has become the hot spot in people's eyes. The strategic focus of Hankook Tire in 2008 is to fully enter the high-end automotive tire matching and replacement market, and the image of “Dive Queen†internationalization is exactly in line with the strategic goal of Hankook to grow into a top international brand.
"Queen Diving" appeared in the true colors
The signing ceremony was held on March 9 at the Yingdong Swimming Hall in Beijing. Afterwards, the filming team went to Kuala Lumpur, Malaysia, and Beijing Yingdong Swimming Hall to take a picture. The famous Korean car director Yin Ze was directed.
According to the marketing communication department of Hankook Tire China headquarters, "Protagonist" Guo Jingjing appeared in advertising, playing a world championship in diving. He returned from driving a car in one day of training. She jumped out of the diving pool, and she always had her own life. The pursuit of the road, galloping all the way, Hantai super performance tires reflect the comfort of driving, to give the world championship when the best play in the game when the mood.
In order to reproduce the scene of perfect diving, during the shooting process, Guo Jingjing jumped into the pool several times, taking actions in the air and performing very seriously. "Actually, I feel very honored to cooperate with Hankook Tire this time. I am very excited to recommend high-quality Hankook Tire to everyone," Guo Jingjing said. "The endorsement of Hankook Tire is a trust in Hankook's products. It is believed that cooperation will enable both parties to create better results.†Guo Jingjing is currently actively training for preparations and is full of expectations for the August Olympic Games in Beijing.
According to reports, Guo Jingjing's product used in advertising is the Hantai Super High Performance Sports Tyre VENTUSV12evo (K110). It has a straight-line and V-shaped pattern design, providing flexible control and smooth grip in high-speed driving of vehicles, and more satisfying young people. Fashion demand. This tire has recently been tested by the German authoritative magazine AUTOZEITUNG in 2008 as the “most recommended productâ€.
Hankook's new image shines high-end brand
At this point, Guo Jingjing reinterpreted the brand promotion strategy of “One Road Through the World†for Hankook Tire, creating a new slogan - “I choose my way, Hankook Tire, trustworthyâ€, and Hankook Tire intends to have a brand with more tension. Advertising, to enter the high-end market.
Since entering China for more than a decade, Hankook Tire, which has been tirelessly pursuing innovation and high quality, has established a trustworthy brand with “excellent value for money†among Chinese consumers. However, Hankook Tire is not merely satisfied with this. From the brewing and starting of 2006 and 2007, to the year 2008, Hankook Tire's high-end brand strategy will fully develop products, services, channels, and marketing. Chairman of Hankook Tire China, Cui Zhenxu, said: “At present, our tire production in the Chinese market has reached 28 million, and we have continued to maintain a leading position in the market for passenger car tires. This has been our next step in the market development – ​​growing into a top international company. The brand lays a solid foundation."
In line with this strategic goal, Hankook Tire is actively working with more and more high-end car manufacturers to reach a cooperative relationship, and actively promote its well-known service brand, a full range of integrated service centers related to the automotive aftermarket. Chi. In early March, Hankook announced the launch of four new ultra-high performance tire products; after October 2007, it will be the new Mondeo accessory tire for the 2008 Ford 2008 flagship model. Hankook will soon form an A6 supporting super high performance tire VENTUSS1evo for FAW Audi ( K107), whether manoeuvrability, comfort or safety performance, has fully complied with Audi's new high-end car technical standards.
Through the launch of a series of initiatives such as brand image spokespersons and supporting premium cars, Hankook Tire demonstrated its determination to accelerate the development of China's high-end market and its confidence in the broad prospects for development.
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