Nowadays, the phenomenon of homogenization of LED lamp beads is becoming more and more obvious. In the same materials, equipment and environment, the product difference is negligible. It is more and more difficult for LED packaging companies to take the road of product differentiation, even if they have products. Differentiated, it is impossible to continue for a long time. More and more companies understand that intangible assets are the most important assets of an enterprise and a manifestation of its value. A good brand image can make a company sustainable, so how do LED packaging companies shape their brand image?
The shaping of the brand image requires a strategic plan and requires a long-term battle. The first thing that enterprises must do is product positioning. Once the product positioning is determined, it can't be changed. It must not be changed because of the immediate interests. The positioning of the high-end white LED products like Yuanlei Technology has not changed since then, and will not change afterwards. . Then there is brand promotion. The implementation of strategic brand promotion plan is that the company's products, quality and service can be well received by customers, and then the benign word-of-mouth publicity. The biggest taboo is that the brand promotion of the company does not match the internal conditions or is far from the same. Is your product positioning clear and clear? Does your company have a strategic branding scheme in place? Is your company's products, quality and service well connected? Don't look at this, there are only three problems. If you really want to do these three big things, there are still many things to do.
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