On March 1, Changan Ford's new generation of Fox made its debut in Haikou.
The new Fox is not only the first car that Ford released after the 15x15 plan and the powertrain strategy, but also the first product that Changan Ford Chongqing No. 2 Plant put into production after production. Luo Minggang, executive vice president of Changan Ford Mazda, said that the new models that Ford China will put into production this year are not just the New Focus, but also follow-up new models, and there are more than one models. Ford will use four to five vehicles per year before 2015. The rhythm has introduced 15 models of 15×15 to the Chinese market one after another.
After the new Fox is listed, Ford will adopt the "double-car strategy" that Fox cash and New Focus will sell concurrently to enhance Ford's competitiveness in the mid-level market.
There is no doubt that the New Fox fired the first shot of Changan Ford’s expansion in the Chinese market. Its plans to keep up with the fast-paced push of new cars and increase of complementary marketing outlets, combined with capacity backing of the Chongqing No. 2 Plant, all foreshadowed Ford. The Chinese plan has already completed its exploration and paving its way into the acceleration lane.
"Two-vehicle strategy" Sword refers to the middle market New Fox has a total of 12 models including hatchbacks and sedan cars, respectively equipped with 1.6L and 2.0L engines. The car is substantially upgraded from the current model in terms of engine, transmission, and exterior and interior design. New Fox will announce pricing and official listing before and after the Beijing Auto Show in April.
The new Fox is Ford’s first model equipped with a low-speed driving safety system. When the relative speed between the vehicle and the preceding vehicle is less than 15 km/h, the low-speed traffic safety system can completely avoid the occurrence of a collision accident under normal conditions; when the relative speed of the vehicle and the preceding vehicle is higher, at 15 km/h and Between 30 km/h, the low-speed driving safety system minimizes the speed of driving. The introduction of this technology will effectively reduce the occurrence of collision accidents.
In an interview with a reporter from the China Economic Times, Luo Minggang said that after the new Fox is listed, the cash Fox will be renamed "Classic Fox" and will be sold concurrently with the new Fox to enhance Ford's competitiveness in the mid-level market. In the mid-market segmentation task, Ford plans to focus on the mid-end mid-range market for the classic Fox, and the new Focus will focus on the high-end market for mid-size cars.
Previously, Ford has been single-handedly restrained by the product line. This "double-vehicle strategy" can be seen as the beginning of its adjustment of product layout and detailing the sales market. In 2011, the sales volume of mid-size cars in the Chinese market was 5 million, of which mid-end car sales accounted for 37% of the total, and mid-range cars accounted for 34% of sales in the high-end market. The "Double Car Strategy" consisting of the classic Fox and New Fox has demonstrated its strength in 71% of mid- to high-end models. In 2011, Changan Ford Focus sold 188,000 vehicles. Luo Minggang said that the "Double Car Strategy" plan has doubled its sales on this basis.
Asked if Ford’s “Double Car Strategy†took the old strategy of adopting price and new quality, Luo Minggang said that after entering the Chinese market in 2005, Classic Fox has undergone several years of market experience and its price has already been booked. The price range is competitive, so it will not cut prices.
Luo Minggang also said that the existing users of the classic Fox, if you want to replace the new Fox, use the policy of used cars. The customer can take the existing car to the dealer. After the dealer evaluates it, replace the new one. Ford China will provide a full range of services to the intended customers who replace the Classic Fox with the new Fox, including credit support.
Ford China plans to enter the acceleration lane In recent years, Ford has realized the importance of the Chinese market for its global development. Ford's global sales totaled 5.695 million last year, and 70% of its global growth came from the Asia-Pacific region. Ford Motor plans to increase its global vehicle sales by approximately 50% by 2015, and one-third of its sales will come from this region. Ma Ruilin, president of Changan Ford Mazda, believes that the focus of Asia-Pacific is in China, and Chang’an Ford is the top priority for China’s development. However, at present, Changan Ford only has four products in China, coupled with factors such as insufficient production capacity. Compared with other multinational car companies, Ford's development in China is slow. In this context, in order to welcome the upcoming high-speed growth period, Ford proposed a 15×15 plan and powertrain strategy, spread out its expansion layout in China, and tried to win the initiative in the future competition in the Chinese market.
Luo Minggang said that Ford’s new model to be put into production this year is not just New Fox, but there are also new follow-up models, and there is more than one. Ford will introduce 15 models out of 15×15 to the Chinese market at a pace of four to five vehicles per year before 2015. He pointed out that most of the 15 vehicles were produced at Changan Ford. He also stressed that the regular annual models are normally introduced and are not included in the 15×15 plan. He said that the 15 models referred to in the 15×15 plan are new platform models. He told the China Economic Times that the 15 new models, including C-class vehicles, will be a full-spectrum product line that covers all market segments as well as mid-to-high grades within each level. From the standpoint of passenger cars, this pedigree will include cars, SUVs, and MPVs that are commonly referred to.
Luo Minggang stated that products are the basis for the development of enterprises and creating a full spectrum product line is to adapt to the needs of consumers and market trends. Relative to other multinational car companies, Ford China's previous model launch speed slightly delayed, and 15 × 15 plan is to achieve an accelerated introduction of new models. He said that this is only part of Ford’s expansion plan in China.
Ford Motor President Mulally once said that developing the Chinese market will be Ford’s most important strategy. He must bring the best products and technologies to China and change Ford’s backwardness situation in China as soon as possible. Ford will be more in China in the next few years. Develop radically. Luo Minggang said that Ford has already regarded China as one of its most important markets in the world and is planning to use its full force. To this end, he also specifically mentioned the Ford "global car" concept, he said, Ford's "global car" concept in the Chinese market is not just the first time in the world to release new models simultaneously, but in the development and positioning stage to take into account Chinese elements.
In addition to the product line covering the full-spectrum plan, Ford China will also introduce 20 new engines and transmissions by 2015 to upgrade the powertrain system of its products. In addition, the expansion of its production capacity is also accelerating. On February 24, the Chongqing No. 2 Plant, with a total investment of approximately RMB 3.34 billion and an area of ​​1 million square meters, was officially put into operation. At present, the plant has an annual production capacity of 150,000 units and is expected to reach 350,000 vehicles in the future. Its current production capacity enables Ford’s passenger vehicle production capacity in China to increase by one-third, and exceeds its annual production capacity of 600,000 vehicles. By 2015, Changan Ford Mazda will have a production scale of 1 million complete vehicles, 800,000 engines, and 600,000 first-phase transmissions.
Changan Ford dealer network in China is also accelerating the layout. In the past year, Chang'an Ford's dealership network has increased to 465, of which the top-six-tier market dealers have broken 200. Changan Ford plans to add 115 sales outlets in 2012. By 2015, this number will reach around 680.
The new Fox is not only the first car that Ford released after the 15x15 plan and the powertrain strategy, but also the first product that Changan Ford Chongqing No. 2 Plant put into production after production. Luo Minggang, executive vice president of Changan Ford Mazda, said that the new models that Ford China will put into production this year are not just the New Focus, but also follow-up new models, and there are more than one models. Ford will use four to five vehicles per year before 2015. The rhythm has introduced 15 models of 15×15 to the Chinese market one after another.
After the new Fox is listed, Ford will adopt the "double-car strategy" that Fox cash and New Focus will sell concurrently to enhance Ford's competitiveness in the mid-level market.
There is no doubt that the New Fox fired the first shot of Changan Ford’s expansion in the Chinese market. Its plans to keep up with the fast-paced push of new cars and increase of complementary marketing outlets, combined with capacity backing of the Chongqing No. 2 Plant, all foreshadowed Ford. The Chinese plan has already completed its exploration and paving its way into the acceleration lane.
"Two-vehicle strategy" Sword refers to the middle market New Fox has a total of 12 models including hatchbacks and sedan cars, respectively equipped with 1.6L and 2.0L engines. The car is substantially upgraded from the current model in terms of engine, transmission, and exterior and interior design. New Fox will announce pricing and official listing before and after the Beijing Auto Show in April.
The new Fox is Ford’s first model equipped with a low-speed driving safety system. When the relative speed between the vehicle and the preceding vehicle is less than 15 km/h, the low-speed traffic safety system can completely avoid the occurrence of a collision accident under normal conditions; when the relative speed of the vehicle and the preceding vehicle is higher, at 15 km/h and Between 30 km/h, the low-speed driving safety system minimizes the speed of driving. The introduction of this technology will effectively reduce the occurrence of collision accidents.
In an interview with a reporter from the China Economic Times, Luo Minggang said that after the new Fox is listed, the cash Fox will be renamed "Classic Fox" and will be sold concurrently with the new Fox to enhance Ford's competitiveness in the mid-level market. In the mid-market segmentation task, Ford plans to focus on the mid-end mid-range market for the classic Fox, and the new Focus will focus on the high-end market for mid-size cars.
Previously, Ford has been single-handedly restrained by the product line. This "double-vehicle strategy" can be seen as the beginning of its adjustment of product layout and detailing the sales market. In 2011, the sales volume of mid-size cars in the Chinese market was 5 million, of which mid-end car sales accounted for 37% of the total, and mid-range cars accounted for 34% of sales in the high-end market. The "Double Car Strategy" consisting of the classic Fox and New Fox has demonstrated its strength in 71% of mid- to high-end models. In 2011, Changan Ford Focus sold 188,000 vehicles. Luo Minggang said that the "Double Car Strategy" plan has doubled its sales on this basis.
Asked if Ford’s “Double Car Strategy†took the old strategy of adopting price and new quality, Luo Minggang said that after entering the Chinese market in 2005, Classic Fox has undergone several years of market experience and its price has already been booked. The price range is competitive, so it will not cut prices.
Luo Minggang also said that the existing users of the classic Fox, if you want to replace the new Fox, use the policy of used cars. The customer can take the existing car to the dealer. After the dealer evaluates it, replace the new one. Ford China will provide a full range of services to the intended customers who replace the Classic Fox with the new Fox, including credit support.
Ford China plans to enter the acceleration lane In recent years, Ford has realized the importance of the Chinese market for its global development. Ford's global sales totaled 5.695 million last year, and 70% of its global growth came from the Asia-Pacific region. Ford Motor plans to increase its global vehicle sales by approximately 50% by 2015, and one-third of its sales will come from this region. Ma Ruilin, president of Changan Ford Mazda, believes that the focus of Asia-Pacific is in China, and Chang’an Ford is the top priority for China’s development. However, at present, Changan Ford only has four products in China, coupled with factors such as insufficient production capacity. Compared with other multinational car companies, Ford's development in China is slow. In this context, in order to welcome the upcoming high-speed growth period, Ford proposed a 15×15 plan and powertrain strategy, spread out its expansion layout in China, and tried to win the initiative in the future competition in the Chinese market.
Luo Minggang said that Ford’s new model to be put into production this year is not just New Fox, but there are also new follow-up models, and there is more than one. Ford will introduce 15 models out of 15×15 to the Chinese market at a pace of four to five vehicles per year before 2015. He pointed out that most of the 15 vehicles were produced at Changan Ford. He also stressed that the regular annual models are normally introduced and are not included in the 15×15 plan. He said that the 15 models referred to in the 15×15 plan are new platform models. He told the China Economic Times that the 15 new models, including C-class vehicles, will be a full-spectrum product line that covers all market segments as well as mid-to-high grades within each level. From the standpoint of passenger cars, this pedigree will include cars, SUVs, and MPVs that are commonly referred to.
Luo Minggang stated that products are the basis for the development of enterprises and creating a full spectrum product line is to adapt to the needs of consumers and market trends. Relative to other multinational car companies, Ford China's previous model launch speed slightly delayed, and 15 × 15 plan is to achieve an accelerated introduction of new models. He said that this is only part of Ford’s expansion plan in China.
Ford Motor President Mulally once said that developing the Chinese market will be Ford’s most important strategy. He must bring the best products and technologies to China and change Ford’s backwardness situation in China as soon as possible. Ford will be more in China in the next few years. Develop radically. Luo Minggang said that Ford has already regarded China as one of its most important markets in the world and is planning to use its full force. To this end, he also specifically mentioned the Ford "global car" concept, he said, Ford's "global car" concept in the Chinese market is not just the first time in the world to release new models simultaneously, but in the development and positioning stage to take into account Chinese elements.
In addition to the product line covering the full-spectrum plan, Ford China will also introduce 20 new engines and transmissions by 2015 to upgrade the powertrain system of its products. In addition, the expansion of its production capacity is also accelerating. On February 24, the Chongqing No. 2 Plant, with a total investment of approximately RMB 3.34 billion and an area of ​​1 million square meters, was officially put into operation. At present, the plant has an annual production capacity of 150,000 units and is expected to reach 350,000 vehicles in the future. Its current production capacity enables Ford’s passenger vehicle production capacity in China to increase by one-third, and exceeds its annual production capacity of 600,000 vehicles. By 2015, Changan Ford Mazda will have a production scale of 1 million complete vehicles, 800,000 engines, and 600,000 first-phase transmissions.
Changan Ford dealer network in China is also accelerating the layout. In the past year, Chang'an Ford's dealership network has increased to 465, of which the top-six-tier market dealers have broken 200. Changan Ford plans to add 115 sales outlets in 2012. By 2015, this number will reach around 680.
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