The last week of the “Golden September†was the day before the National Day celebrations. According to the data released by the China Automobile Association in recent days, the domestic automobile sales in August was 1,495,200, an increase of 8.40% compared with the previous period, and an increase of 8.26% year-on-year. This undoubtedly hit a car dealer in the market downturn. A "strengthening needle". The bleak performance of the auto market in the first half of this year has caused car dealers to look forward to the traditional sales season of “Golden 9 Silver 10â€. Can the “Golden 9 Silver 10†live up to the expectations of the automakers to restore the momentum?
Price reduction is by no means a permanent solution
To the market for price, in exchange for short-term sales, but in the long run, the falling price is like pouring out water. In the long run, it will hurt the balance between the manufacturers' brands and the dealers. . Such a model of less than 400,000 yuan also fell tens of thousands or even 100,000 yuan, after the users who bought this car sighed with regret, the dealers also complained. Even after the discount season has passed, manufacturers will adjust prices back, and consumers will certainly wait for the next discount or "passionate."
Counting on "golden nine silver ten" is not realistic
In the first half of the year, most car companies did not complete the half-year target, and many companies were even a long way from the target. However, it is unrealistic to expect the “Jin 9 Silver 10†to hit the full-year target. This year's downturn in the auto market has two main reasons: First, it is difficult for the auto industry to suffer from the overall economic downturn; second, the explosive growth of the auto industry over the past two years, overdrafts of too much demand. Looking at the current situation, the domestic economy will remain sluggish, and the arrival of “Golden 9 Silver 10†will hardly greatly improve the sales of auto companies.
Digestion inventory is the top priority
Over the past few months, high inventory pressure has been one of the biggest headaches for car companies and dealers. The "Car Dealership Inventory Survey Results" released by China Automobile Association recently showed that the comprehensive inventory coefficient of car dealers fell to 1.70 in July, mainly due to the manufacturer's preferential promotion policies that stimulated demand. As long as car dealers and dealers formulate preferential policies based on consumption habits in “Jin 9 Silver 10â€, inventory can still be digested. From the momentum that emerged in August, this point is worth looking forward to.
The new car's "lethal" is greatly reduced
Many car companies will advance some heavy new vehicles to the market in August in order to rush into performance. There is no doubt that the new car is still a weapon, but the "killing power" is greatly reduced. First, Chinese consumers no longer chase "new" blindly, but consider more about the performance and cost-effectiveness of the models. In addition, the new models are mostly small remodel models. Such a "new car" is listed in the Chinese auto market where more than 100 models of new cars are listed each year. It is still not forgotten by consumers. Therefore, manufacturers should not rely too much on “new license platesâ€. It is a countermeasure to properly improve after-sales services and strengthen product competitiveness.
Price reduction is by no means a permanent solution
To the market for price, in exchange for short-term sales, but in the long run, the falling price is like pouring out water. In the long run, it will hurt the balance between the manufacturers' brands and the dealers. . Such a model of less than 400,000 yuan also fell tens of thousands or even 100,000 yuan, after the users who bought this car sighed with regret, the dealers also complained. Even after the discount season has passed, manufacturers will adjust prices back, and consumers will certainly wait for the next discount or "passionate."
Counting on "golden nine silver ten" is not realistic
In the first half of the year, most car companies did not complete the half-year target, and many companies were even a long way from the target. However, it is unrealistic to expect the “Jin 9 Silver 10†to hit the full-year target. This year's downturn in the auto market has two main reasons: First, it is difficult for the auto industry to suffer from the overall economic downturn; second, the explosive growth of the auto industry over the past two years, overdrafts of too much demand. Looking at the current situation, the domestic economy will remain sluggish, and the arrival of “Golden 9 Silver 10†will hardly greatly improve the sales of auto companies.
Digestion inventory is the top priority
Over the past few months, high inventory pressure has been one of the biggest headaches for car companies and dealers. The "Car Dealership Inventory Survey Results" released by China Automobile Association recently showed that the comprehensive inventory coefficient of car dealers fell to 1.70 in July, mainly due to the manufacturer's preferential promotion policies that stimulated demand. As long as car dealers and dealers formulate preferential policies based on consumption habits in “Jin 9 Silver 10â€, inventory can still be digested. From the momentum that emerged in August, this point is worth looking forward to.
The new car's "lethal" is greatly reduced
Many car companies will advance some heavy new vehicles to the market in August in order to rush into performance. There is no doubt that the new car is still a weapon, but the "killing power" is greatly reduced. First, Chinese consumers no longer chase "new" blindly, but consider more about the performance and cost-effectiveness of the models. In addition, the new models are mostly small remodel models. Such a "new car" is listed in the Chinese auto market where more than 100 models of new cars are listed each year. It is still not forgotten by consumers. Therefore, manufacturers should not rely too much on “new license platesâ€. It is a countermeasure to properly improve after-sales services and strengthen product competitiveness.
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