Four major trends in the development of mechanical equipment in the cleaning industry

With the continuous development of cleaning machines, more and more people are beginning to use cleaning machines. Cleaning machinery has been widely used in various fields. China's cleansing machinery coexists and competes from pure import to domestic and domestic production, and clean machinery ushered in unprecedented development. Analysts from well-known institutions consulting machinery industry pointed out: In the future, there are four major development trends in China's cleaning machinery industry:

One: With the continuous increase in the demand for domestic clean machinery, the degree of localization of clean machines will become larger and larger, and the localization process will become faster and faster. With China's current cleaning machinery technology, it is entirely possible to manufacture and import cleaner machinery that is comparable to or superior to that of foreign machines. This will break foreign machinery's situation in the high-end market and drastically change the market landscape of the clean machinery.

The second is: In the future, the demand for clean machinery in China will increase, and clean machinery will also usher in the development of popularization.

The third is that the application of the cleaning machine must be accessible to everyone in order to gain popularity. This requires the use of cleaning machines to reduce the use of thresholds, to move toward simplification, and to create products that are more user-friendly, in order to meet the needs of different users to the greatest extent possible.

The fourth is: China's cleaning machinery industry from scratch has ushered in a flourishing situation. The extensive development of China's cleaning machinery industry has caused the quality of current cleaning machinery and the quality of employees to be uneven. The competition is in an unordered state, the brand operation is even more chaotic, and there is a lack of continuous and effective promotion. The users are dazzled by numerous brands and are difficult to choose and compare. Both markets and industries need to be transformed like intensification. Intensification can eliminate poor resources, concentrate resources, and change the current status of cleaning machinery manufacturing and operations, which is the only way for the development of clean machinery.

According to the "2010-2013 China Cleaner Machinery Market Research Report" published by a well-known organization, it shows that the merger and acquisition will provide greater development space for the development of China's cleaning machinery market in the next five years. In particular, the integration of the brand will become the “key strategic thinking” of more and more clean machinery manufacturers and sellers. However, it is not easy to shape a national brand. Not only face the challenge of cultivating and consuming the consumer market, but it also faces strategic and tactical challenges, including brand selection, brand positioning, brand personality refinement, and brand communication strategies. Therefore, the brand direction and brand outlet under M&A, scale, and post-scale competition will become a focus of the development of China's cleaning machinery industry.