CSR, Plc. The company has strengthened its leading position in the mobile and automotive positioning market and released the next-generation SiRFstarV architecture, SiRFprimaIISoC automotive entertainment information platform and SiRFusion end-to-end positioning platform. At the annual US LOCATIONS & BEYOND Summit, CSR demonstrated its SiRFstarV and SiRFusion products to the industry's top executives and upgraded its positioning technology to a new level. SiRFstarV and SiRFusion enable more exciting new products, greatly improving the user experience of a large number of mobile indoor and outdoor positioning applications. SiRFprimaII can greatly improve the mainstream consumer's car navigation experience.
According to Kanwar Chadha, CSR's chief marketing officer and founder of SiRF, "Regardless of local search, social network, mobile promotion or smart mobile assistant, positioning is rapidly developing into a necessary function to enable information to be transferred from the cloud server to being moved. Users, no matter where they are, indoors or outdoors, driving or walking, more accurate and reliable positioning is crucial for improving the user experience in a large number of applications.From 1995, our The vision is to bring the convenience of location technology to mainstream consumers through continuous innovation.With the SiRFstarV architecture and SiRFusion platform, we are breaking barriers and bringing seamless positioning and navigation experiences to consumers whether they are indoors or outdoors. Our SiRFprimaII car entertainment information system is designed to create an extraordinary car navigation, entertainment and augmented reality experience that everyone can afford."
The SiRFstarV architecture introduces a new approach to positioning and navigation. Unlike relying solely on GPS for positioning, the SiRFstarV architecture collects real-time information from multiple technologies: GPS, Galileo, GLONASS, and BeiDou Satellite (at the time of operation); various RF systems, such as cellular networks and Wi-Fi? And a variety of MEMS sensors such as accelerometers, gyroscopes, and compasses. The SiRFstarV architecture then uses the SiRFusion platform to combine these real-time information with ephemeris data, mapping, cellular base stations, Wi-Fi access point location data, and other cloud service-based auxiliary information. By integrating all of these data, the SiRFstarV architecture can provide accurate positioning and navigation for indoor and outdoor users, taking positioning and navigation technology to new heights.
CSR demonstrated at the summit the SiRFusion platform that was used in the initial SiRFstarV architecture.
As a breakthrough innovation designed to enhance the user experience supporting both indoor and outdoor positioning and navigation applications, SiRFusion's self-paced, end-to-end positioning platform “converges†multiple RF signals and sensing inputs to provide continuous Extremely reliable and accurate location information. When users travel through different countries, cities, communities, parks, shopping malls, convention centers, airports, train stations or other large buildings, the use of SiRFstarV and SiRFusion mobile products will enable seamless transition between indoor and outdoor navigation. Help them continue to use a large number of location-based services and applications. Unlike other indoor Wi-Fi RF location database systems that require expensive manual measurements to build and maintain, the SiRFusion platform is able to continuously update the database through the use of crowdsourced technology.
Tim Bajarin, chairman of CreativeStrategies, said: "Our research clearly shows that location technology is rapidly gaining popularity among consumers because it is becoming a relevant element of many mobile applications that consumers use and rely on. The SiRFusion platform will be The location of the blind spot is provided with a beacon and has attracted wide attention as a method for extending positioning technology to any indoor place for the first time."
SiRFprimaII brings extraordinary navigation and entertainment information system features to the mainstream automotive market. It integrates a multiple GNSS positioning engine that supports GPS, Galileo, GLONASS, and BeiDou satellites to improve the performance of navigation systems in a sheltered environment. which performed. In combination with SiRFDRive dead reckoning software, SiRFprimaII brings a seamless navigation experience to the driver, whether in dense urban canyons, tunnels, or in multi-storey car parks. SiRFprimaII's powerful new 3D graphics and video accelerators, ARM Cortex-A9 application processor and other major components will bring the ultimate navigation and entertainment experience to mainstream consumers. SiRFprimaII's image and multimedia capabilities are also designed to bring new concepts, such as augmented reality technology, to the mainstream automotive market. In-vehicle SiRFprimaIISoC's rich multimedia capabilities, touch user interface, and powerful computing capabilities combine with CSR's connectivity and audio technology to help OEM manufacturers and ODM manufacturers focus their limited resources on creating high differentiation at competitive prices. , a rich navigation and entertainment system.
According to Kanwar Chadha, CSR's chief marketing officer and founder of SiRF, "Regardless of local search, social network, mobile promotion or smart mobile assistant, positioning is rapidly developing into a necessary function to enable information to be transferred from the cloud server to being moved. Users, no matter where they are, indoors or outdoors, driving or walking, more accurate and reliable positioning is crucial for improving the user experience in a large number of applications.From 1995, our The vision is to bring the convenience of location technology to mainstream consumers through continuous innovation.With the SiRFstarV architecture and SiRFusion platform, we are breaking barriers and bringing seamless positioning and navigation experiences to consumers whether they are indoors or outdoors. Our SiRFprimaII car entertainment information system is designed to create an extraordinary car navigation, entertainment and augmented reality experience that everyone can afford."
The SiRFstarV architecture introduces a new approach to positioning and navigation. Unlike relying solely on GPS for positioning, the SiRFstarV architecture collects real-time information from multiple technologies: GPS, Galileo, GLONASS, and BeiDou Satellite (at the time of operation); various RF systems, such as cellular networks and Wi-Fi? And a variety of MEMS sensors such as accelerometers, gyroscopes, and compasses. The SiRFstarV architecture then uses the SiRFusion platform to combine these real-time information with ephemeris data, mapping, cellular base stations, Wi-Fi access point location data, and other cloud service-based auxiliary information. By integrating all of these data, the SiRFstarV architecture can provide accurate positioning and navigation for indoor and outdoor users, taking positioning and navigation technology to new heights.
CSR demonstrated at the summit the SiRFusion platform that was used in the initial SiRFstarV architecture.
As a breakthrough innovation designed to enhance the user experience supporting both indoor and outdoor positioning and navigation applications, SiRFusion's self-paced, end-to-end positioning platform “converges†multiple RF signals and sensing inputs to provide continuous Extremely reliable and accurate location information. When users travel through different countries, cities, communities, parks, shopping malls, convention centers, airports, train stations or other large buildings, the use of SiRFstarV and SiRFusion mobile products will enable seamless transition between indoor and outdoor navigation. Help them continue to use a large number of location-based services and applications. Unlike other indoor Wi-Fi RF location database systems that require expensive manual measurements to build and maintain, the SiRFusion platform is able to continuously update the database through the use of crowdsourced technology.
Tim Bajarin, chairman of CreativeStrategies, said: "Our research clearly shows that location technology is rapidly gaining popularity among consumers because it is becoming a relevant element of many mobile applications that consumers use and rely on. The SiRFusion platform will be The location of the blind spot is provided with a beacon and has attracted wide attention as a method for extending positioning technology to any indoor place for the first time."
SiRFprimaII brings extraordinary navigation and entertainment information system features to the mainstream automotive market. It integrates a multiple GNSS positioning engine that supports GPS, Galileo, GLONASS, and BeiDou satellites to improve the performance of navigation systems in a sheltered environment. which performed. In combination with SiRFDRive dead reckoning software, SiRFprimaII brings a seamless navigation experience to the driver, whether in dense urban canyons, tunnels, or in multi-storey car parks. SiRFprimaII's powerful new 3D graphics and video accelerators, ARM Cortex-A9 application processor and other major components will bring the ultimate navigation and entertainment experience to mainstream consumers. SiRFprimaII's image and multimedia capabilities are also designed to bring new concepts, such as augmented reality technology, to the mainstream automotive market. In-vehicle SiRFprimaIISoC's rich multimedia capabilities, touch user interface, and powerful computing capabilities combine with CSR's connectivity and audio technology to help OEM manufacturers and ODM manufacturers focus their limited resources on creating high differentiation at competitive prices. , a rich navigation and entertainment system.
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